Step 3: Integrate Online Transactions into Existing Processes
Strategize on how you can take your existing processes and add online transaction points to support them, even if those transactions happen after the customer has met with your sales team. For example, consider starting with the ability for your buyers to submit a deposit payment online via an ACH transfer or credit card, rather than mailing a check.
As you begin collecting payments online and providing and collecting more personalized data, do not forget to pay attention to your data privacy policies and procedures, as well as data security requirements such as PCI compliance. Your internal escrow and financial process may also need to be reviewed and updated.
Buying a home online does not mean that the process needs to be completely self-service and unassisted. After all, a new home is often the largest purchase someone will ever make, and it is reasonable that they will have some questions along the way. But when your buyer can finalize their lot and floor plan selection, review and select their structural options, or send in a milestone payment from the comfort of their couch and the convenience of their own schedule, you have an improved customer experience.
In conclusion, even before you are fully selling homes online, modernizing your website, adding real-time support, and integrating online transactions in your processes, will have a positive impact on your overall customer experience. Many of your buyers are completely comfortable and ready to purchase a new home online. By providing them the tools to make their purchase via your website, you will be ready to make the sale. Check out our Home Builder Marketing Services to boost your business today!