Paid Search / PPC Specialist

Job description

Blue Tangerine LLC is a digital marketing agency specializing in Website Design & Development for home builders and Digital Marketing services for ecommerce and home builders. We assist clients with the implementation of digital technology and provide digital marketing services that drive tangible business results.

We are looking for an experienced PPC expert to manage all aspects of Paid Search Engine Marketing (PPC) including keyword research, Google Ads/Microsoft Ads campaign management, display campaigns, shopping and retargeting campaigns.

The position will have client management responsibilities and will be required to have monthly and quarterly reporting and performance meetings with clients.

Job Duties & Responsibilities

• Configure, manage, and optimize Google Ads, Microsoft Ads and Paid Social campaigns.
• Keep up to date on current Paid Search strategies through continuing education.
• Prepare and present progress and status reports to internal staff and clients.
• Execute tests, collect and analyze data, identify trends and insights to maximize ROI
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign budget by estimating monthly costs & reconciling discrepancies
• Optimize copy and landing pages for paid search engine marketing campaigns
• Perform ongoing paid keyword discovery, expansion, and optimization
• Research and analyze competitor advertising links
• Manage client relationship and be the primary interface for Client with Blue Tangerine

Job Qualifications

• Proven experience and success managing PPC campaigns across Google and Microsoft
• Well-versed in performance marketing, conversion, and online customer acquisition
• Knowledge in managing Facebook/Instagram Ad campaigns and Pinterest is a bonus
• Up-to-date with the latest trends and best practices in search engine marketing
• Some experience with bid management tools helpful
• Experience with Google Analytics or other website analytics tools
• Expertise with Microsoft Office Products especially MS Excel
• Strong analytical skills and experience generating reports
• Familiarity with A/B and multivariate testing
• Associates or Bachelors degree in Marketing or a quantitative, test-driven field

Location

• Remote

Job Type

• Full-time

Salary Range

• DOE