Connect. Learn. Inspire.
Accelerate Summit
Grand Hyatt Deer Valley
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The Accelerate Summit by NewHomeSource focuses on the intersection of AI, technology, data, and the future of sales and marketing in homebuilding. Join the industry’s top leaders in Park City for cutting-edge strategies, breakthrough tools, and actionable insights to stay ahead in a rapidly evolving market.
Discount Code (10% off): BTVIP
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Featured Session with Greg Bray
Built for Buyers and AI: Why Builder Websites Matter More Than Ever
Tuesday, October 13, 2026 | 10:45 AM – 11:30 AM
Moderated by: Greg Bray (President, Blue Tangerine)
Panelists:
- Tami Ostmark – CMO & Owner, Hamlet Homes
- Jessica Bryce – VP of Marketing, EDGEhomes
- Jaxson Stewart – Marketing Manager, GCD Communities
What to Expect:
Home builder websites have always had one primary job: help buyers fall in love with the home, trust the builder, and take the next step. But now the website has a second audience. As AI-powered search tools help buyers research, compare, and shortlist builders, websites must provide the clarity, structure, and proof that AI systems can reference.
In this session, Greg Bray will open with practical guidance on how builder websites need to evolve in the AI age, followed by real-world strategies and lessons from builder panelists.
