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Webinar: IBS 2026 AI Insights: Building a Funnel for the AI-Driven Buyer
Live Webinar
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IBS 2026 AI Insights Webinar
AI is no longer experimental. It’s influencing how buyers search, engage, and evaluate home builders today. It raises buyer expectations for speed and continuity.
But AI alone doesn’t create results. It exposes operational gaps, amplifies accountability, and must be coupled with mature business logic that conforms to your business processes.
In this webinar, key presenters from the IBS 2026 AI breakout sessions will explore:
- Where AI is already enhancing the home buying journey
- How to optimize for AI search alongside traditional SEO
- Why speed to lead is no longer enough, and what “speed to relationship” really means
- How disconnected systems create friction that kills momentum
- What parts of the buying journey should never be automated
The builders who win in 2026 won’t be the ones who adopt AI first. They’ll be the ones who integrate it best.
📅 April 17, 2026
🕐 1:00 PM EDT
🎥 Live Webinar
