International Builders’ Show | IBS 2026

Join Blue Tangerine at the International Builders’ Show (IBS) 2026

Blue Tangerine is excited to be part of IBS 2026, where home builder marketers can discover fresh strategies to create more engaging websites and improve visibility in today’s evolving digital landscape.

Greg Bray, President of Blue Tangerine, will be leading two must-attend sessions:

• From Browsing to Belonging: Website Personalization that Converts
  Tuesday, February 17, 2026 1:45-2:15pm in Sales Central
• Learn how to move beyond a generic online experience and create a website that makes buyers feel seen, understood, and ready to take the next step.
• The AI-Driven Buyer: Adapting Your SEO to Meet the Modern Home Search
  Thursday, February 19, 2026 9:30-10:30am in Sales Central
• Understand how AI search engines and large language models are changing the way buyers discover homes—and what you can do now to stay ahead.

These sessions are designed to give you practical, actionable insights into building a website that converts more buyers and ensuring your brand is found by the modern, AI-driven home shopper.

Don’t miss the chance to gain strategies you can put into action immediately to strengthen your digital presence, boost conversions, and drive sales.

Register for IBS »