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Webinar: Stop Losing Sales - Where Builder Leads Go To Die
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Builder leads don't fail because of a lack of interest—they fail when follow-up is slow, disconnected, or inconsistent. Join ProBuilder's live panel of industry experts to learn practical strategies for improving lead response, digital engagement, and sales alignment to turn more prospects into buyers.
Webinar: Stop Losing Sales - Where Builder Leads Go To Die
Date: Thursday, July 30, 2026
Time: 12:00 PM – 1:00 PM CST
Join Blue Tangerine and ProBuilder for a live panel webinar exploring where builder leads break down and how to bridge the gap between lead capture and real sales momentum. Today’s buyers move quickly, conduct extensive research, and expect timely, relevant follow-up. When systems are disconnected and processes vary across teams or channels, leads can stall, handoffs become inconsistent, and opportunities are lost before meaningful conversations begin.
Hosted by Sara Williams (ECI Software Solutions), this session features Ingrid Ricks (Convertly), Greg Bray (Blue Tangerine), and Heidi Schroeder (ECI Software Solutions). The panel will share insights from across the homebuilding industry and discuss practical strategies to improve lead follow-up, digital engagement, and conversion.
Key takeaways:
- Where builder leads most commonly stall and what to address first
- How to improve speed-to-lead while maintaining personalization
- How online sales teams use video and digital tools to increase conversions
- What builder websites need to do to generate higher-quality leads
- How customer experience data can be used to coach teams and improve performance
- A framework for aligning marketing and sales around the moments that matter most
Whether you're focused on marketing, sales, or customer experience, you'll leave with actionable ideas to strengthen your lead-to-sale process and drive better results.
