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Sales & Marketing Insights For Home Builders

How Consumers Buy From Home Builders Online: A Research Study

For over 20 years, Blue Tangerine has been delivering results for home builders. We conducted research from May to June 2022, surveying 500 people who had either purchased a home sometime after 2020 or had researched a home with the intent to purchase sometime before 2025.

We uncovered four types of current and prospective homeowners who differ with respect to how they want to work with a home builder, how much they prioritize research, how autonomous they want to be, and the extent to which they use online resources to guide the home buying process. Download our Executive Summary and check out our 5 Insights for the Online Home Buying Journey webinar to see the results for yourself.

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Executive Summary

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Webinar

Home Builder Customer Segments Explained

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Slide Deck

Build Trust, Build Relationships, Build Your Reputation

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Visualized Research

Voice of Customer Insights for Home Builders

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