This week on The Home Builder Digital Marketing Podcast, Marc Regardie of Homes.com joins Greg and Kevin to discuss the importance of connecting home buyers with comprehensive information as they search for new construction buying opportunities.
Homebuyers don’t want to search countless websites for homes. They would prefer to explore one place that has vast home options to choose from. Marc says,
“They want to go to one place where they can find everything. They can find every new community, and they want to have a separate search experience just for that part of it. and every consumer has a different thing of what they want, and they want that to be available to them. So, they want to find everything. They want to have one place where they can go to where they can find all those new home builders, new home communities.”
As homebuyers are looking for homes, they also want information about the neighborhoods, communities, and more. Marc explains,
“But they also want to know not just about that community but what is that area like where they’re moving to. So, that community is in a neighborhood. That neighborhood could have been around for decades. What is that neighborhood like? What are the schools like there? What are the parks like? What are the crime scores, the environmental factors, and they don’t want to have to go to all these different places. So, I think that’s the other big part that we’re bringing into this is not just the new home builder stuff, which is of course important, but what is that area like, what is my life going to be like if I live in that area? And that’s the thing that we’ve been hearing from folks a lot, is they don’t want to have to jump around to a million different sites to find all that information that they’re looking for. So, that’s the depth part of what we’re looking to build out here as well.”
As home builders list homes on home listing sites like Homes.com, it’s important to provide detailed information about the homes. Marc says,
“Because one of the things we’ll see on all of our sites, if you have a listing with a lot of information versus a listing with a little bit of information, guess which one gets a lot more clicks and a lot more views and a lot more exposure and a lot more leads? That listing with a lot more information. It’s what the consumer wants. If you’re not giving that part of it, you can be at a real disadvantage in terms of the engagement that you get with your listings. Whether it’s a resale listing or new construction, consumers are looking for more. I do think the builders need to be cognizant of that and be willing to give the consumer what they’re really looking for.”
Listen to this week’s episode to learn more about providing new home construction information to home buyers.
About the Guest:
Marc has spent over 20 years in residential real estate technology in sales & marketing, working with a wide variety of homebuilders, sales & marketing companies, real estate agents and brokerages. In the early 2000’s he started an advertising agency in Washington, DC, The Regardie Group, and worked with many local builders. During this time he realized there was a huge issue with salespeople following up with their prospects, which led to the founding of UFollowUp, a CRM company dedicated to home builders. After successfully growing UFollowUp for a decade, he sold it to Lasso CRM. Looking for a new challenge, Marc then joined a startup – Homesnap – which became the premier data and productivity app for residential real estate agents across the country. Marc led business development at Homesnap and specialized in working with the country’s leading brokerages. Homesnap was purchased by CoStar Group in late 2020. Homesnap was sunset as another CoStar company, Homes.com, became the residential real estate brand. Marc led the brokerage business at Homes.com before returning to his new home builder routes at the end of 2024, where he now leads the sales team dedicated to New Construction.
Marc comes from a proud family history of working with the residential real estate world. His mom, Renay Regardie, founded Housing Data Reports (which was eventually sold to The Myers Group), and his father was the publisher of New Homes Guide magazine (which eventually was sold to The Washington Post).
When not working, Marc enjoys going on adventures with his wife and 3 children. He also enjoys trying to extend his youth by playing football, golf, and other sports.
