This week on The Home Builder Digital Marketing Podcast, Greg and Kevin discuss how elevated renderings and VT tours can help home builders enhance home buyer engagement, improve website conversions, and increase sales.
Consistent messaging, brand experience, and quality across all touchpoints enable home builders to establish trust, enhance brand recognition, and achieve greater success. Kevin says,
“I would say from a visual standpoint, from a marketing perspective, and from a web presence, consistency is still king. Not only is it king in your branding to make sure that your brand, your corporate identity, is matched from left to right, top to bottom, but that your overall look and feel stays the same too.”
If different aspects of a home builder’s visual elements and messaging don’t align, it can create a disconnected and unreliable impression. Kevin explains,
“You know, if you have a stick drawing for one home, some 2D colorized garbage for two or three other plans, and then you might have tried a 3D rendering from this company, tried a 3D rendering from that company, and then just kind of puke it all on your website, it basically says to your potential home buyer that you don’t care. It says that you’re lazy. It says that you are not putting in the effort to win over their business, at least as a consumer, that’s how I see it. And I hear it from home buyer after home buyer after home buyer when they see that kind of stuff, if they’re making any shortcoming on their visualization like that, their renderings, then where are the shortcomings when they’re building the house as well.”
The great thing about rendering and VR tours is that once they are purchased, they can be used repeatedly on different platforms and for various purposes. Kevin says,
“I believe this, pay for it once. Use it everywhere and anywhere that you can. So, if you get renderings done, put it on your print brochures, put it on a digital brochure that you have on your website. Put it as an elevation in your interactive floor plan platform. Put it on your apps. Put it in your MLS listings and your Zillow and realtor.com listings. Definitely use it anywhere and everywhere you can.”
Listen to this week’s episode to learn more about how home builders can use renderings and VR tours to boost marketing efforts.
