This week on The Home Builder Digital Marketing Podcast, Kyle Lintala of BILT Solutions joins Greg and Kevin to discuss the value of data management systems for home builders.
One of the biggest obstacles home builders face when it comes to embracing and implementing data management tools is whether it will be accepted and utilized by the team. Kyle says,
“…there are a lot of tech solutions out there and a lot of builders adopting different tech solutions. There are tech solutions that might not have the best buy-in. So, I think there’s that, and will our employees actually use this thing type of deal? So, I think that’s probably the biggest hurdle that we’ve seen.”
Effective data management systems allow information to be accessed quickly and easily. Kyle explains,
“People shouldn’t be going around having to hunt down information. We can be proactive with our buyers in communicating with our buyers. The data is there, and especially if you have alert systems in place, and then you can really be proactive in what you’re communicating to your buyers and when.”
Understanding and using data takes curiosity, creativity, and questioning. Kyle says,
“Just be curious about what your data can do and how you can leverage the data that you use on the day-to-day or the data that is around you, especially on the sales and marketing side. There is a lot of data there. So, get curious, ask questions.”
Listen to this week’s episode to learn more about how to manage home builder data better.
About the Guest:
Kyle is Head of Product at BILT Solutions, a data analytics platform for Residential Home Builders. BILT pairs industry expertise with a comprehensive suite of template reporting, custom reporting, and data automation tools – empowering home builders to unlock the potential of their data… and get away from redundant data entry.
As Head of Product, Kyle plays a crucial role in shaping the direction of BILT. He leads the development, design, and engineering of the platform, ensuring it evolves to meet the complex needs of residential home builders.
Kyle holds an MBA in Quantitative Analysis and teaches evening courses on coding and AI at Northwestern University.
Outside of work Kyle enjoys spending time with his wife and daughter, fitness/running, and studying classic literature.