Skip to Content

Home Builder Websites

Capture Leads & Sell Homes with High-Performing Websites

custom websites for home builders

Websites that Sell More Homes

Introducing

Your website isn’t just a digital brochure—it’s your most powerful sales tool. That’s why every Blue Tangerine website is built using our frameworkIQ platform, designed exclusively for the home building industry.


From managing home plans and inventory to syncing with 3rd party listing sites and driving SEO results, frameworkIQ gives you the tools you need to attract more traffic, capture more leads, and sell more homes.
 

Why Builders Choose frameworkIQ by Blue Tangerine:

  • frameworkIQ is customizable, unlike traditional website platforms
  • Built specifically for home builder workflows
  • Fast, easy updates to plans, communities, and inventory
  • Lead-driven, SEO-optimized, and fully integrated
  • Designed to grow with your business
     

Ready to upgrade your website experience?
Let’s talk about how frameworkIQ can help you convert more online traffic into real-world home buyers.
 

Schedule a free consultation

Blue Tangerine Home Builder Websites on Mobile Devices

Website Development Process

Every great home builder website starts with a clear, collaborative process—here’s how Blue Tangerine’s four‑phase development journey brings your vision to life, from concept to launch.

Builder on roof
  • Phase 1. DISCOVERY

    We begin by diving deep into your goals, brand identity, and audience. In this phase, we collaborate with you to chart the strategic roadmap and structure of your site—ensuring every element supports your business objectives.

  • Phase 2. DESIGN

    This is where your site’s look and feel take shape. We craft a design that’s on-brand, user-friendly, and engaging—creating memorable experiences for your buyers that reflect the quality and style of your homes.

  • Phase 3. BUILD

    Now the magic happens—our developers bring your website to life with clean code, seamless integrations, and robust functionality. This phase ensures that tools like easy inventory updates, SEO capabilities, and lead capture are built right in.

  • Phase 4. TEST & LAUNCH

    Before going live, we perform a rigorous QA review, load all remaining content, and set up tracking and analytics. We also provide hands-on training for your team, ensuring you feel confident managing and updating your website from day one. Once everything checks out, we launch your site—optimized, reliable, and ready to convert visitors into buyers.

Blue Tangerine Home Builder Website on Laptop

Connect with Our Team

Let's Work Together

Home Builder Resources

Latest Blogs and Podcasts

Skogman Homes

Blue Tangerine has always been easy to work with; they take a lot of different ideas I come up with and help me flesh them out. They are a partner in our success and in our website. And I feel like when I need their help, they are there to collaborate with and there’s no delay in response time when I have questions or concerns. I enjoy working with their team.

Samantha Ostert
JTB Homes

I love working with Blue Tangerine for lots of different reasons. The team is easy to work, and nice—but what I love the most is I know you’re confident in what they’re doing, I know that they are knowledgeable. Especially after an event like their summit and what I’ve learned from the entire team.  

Lisa Welter
Outhouse

We love working with Blue Tangerine. We consistently hear a lot of positive reviews from our clients. And, from a performance standpoint, our IFPs can be on anyone’s website, but when clients use Blue Tangerine Websites combined with our IFPS, they see better conversion rates for clients—longer time on page and greater lead conversion—and that’s a big plus.  

Kevin Weitzel