What is the Builder Marketing Summit? Everything home builders need to know for 2026
The Builder Marketing Summit is a two-day, in-person event built specifically for home builder marketing teams, online sales counselors, and leadership, held September 23 and 24, 2026, at the HALL Arts Hotel in Dallas. If you've been to a big industry conference and left with a notebook full of ideas but no real plan for using them, this one is built to feel different.
When and where is the 2026 Builder Marketing Summit?
The summit runs Wednesday, September 23, through Thursday, September 24, 2026, with an optional three-hour pre-summit masterclass on Tuesday, September 22. It's held at the HALL Arts Hotel in the Dallas Arts District, about 20 minutes from both DAL and DFW airports, with every session held onsite.
Who should attend the Builder Marketing Summit?
The summit is built for three roles: home builder business owners and leaders, marketing professionals, and online sales counselors (OSCs) and their leadership. If your job touches home builder marketing, sales, or customer experience, this is two days worth carving out of the calendar, whether you attend solo or bring your whole team.
What happens each day at the summit?
Each day mixes main-stage sessions with track-specific breakouts and plenty of built-in networking. Here's the shape of it (find full minute-by-minute detail on https://www.buildermarketingsummit.com/schedule:
- Tuesday, September 22: Two optional pre-summit masterclasses for attendees who want to arrive a day early and go deeper on Practical AI Skills for Builder Marketing and Social Media That Drives Community & Sales.
- Wednesday, September 23: Check-in and networking breakfast at 8 a.m., followed by main-stage sessions, track breakouts, a networking lunch, roundtable breakouts, more sessions, a day-one wrap-up, and a networking happy hour at Sloane's Corner that evening.
- Thursday, September 24: Networking breakfast, main-stage sessions, track breakouts, lunch, another round of roundtable breakouts, a final session block, and a summit wrap-up with giveaways in the early afternoon.
Breakfast and lunch both days, plus Wednesday's happy hour, are included with your ticket.
What are the three learning tracks?
Every attendee joins the same keynotes, main-stage sessions, and networking, then splits off for role-specific breakouts across three tracks:
- Marketing Track: For home builder marketing professionals looking to sharpen lead generation, conversion, and digital program optimization.
- OSC Track: Presented with Blue Gypsy, Inc., built around lead conversion, managing high lead volumes, and the metrics and mindset that keep online sales counselors performing.
- Leadership Track: Presented with New Homes Solutions Consulting's Lead from the Side Academy, focused on team performance, KPIs, hiring, and culture for builder leaders.
Bring your whole team and everyone gets the same big-picture insights, then breaks off into the sessions built for their role.
Who's speaking at the 2026 summit?
The 2026 lineup includes home builder marketers and executives alongside industry experts, among them:
- Greg Bray, Blue Tangerine, and Kevin Weitzel, Outhouse, co-hosting the event
- Leah Fellows, Blue Gypsy, Inc., leading the OSC track
- Kimberly Mackey, New Homes Solutions, leading the Leadership track
- Cory "Kxng" Charles, keynote speaker on The Superhero Mindset
- Cory Dotson and Josh Ranum from Blue Tangerine, sharing hands-on marketing, website, and paid media strategy
That's just a sample. See the full lineup, including builder marketers from Kolter Homes, K. Hovnanian Homes, Pacesetter Homes Texas, and more, at BuilderMarketingSummit.com/speakers.
How do I register?
Seats are limited, and this one tends to fill up. You can see full schedule, speaker, and venue details at BuilderMarketingSummit.com.
Want more home builder marketing strategy between now and September? Check out the Builder Marketing Podcast or browse more of The Juice blog.
We'll see you in Dallas.