What are ‘People Always Ask’ Boxes?
Often appearing near the top of search result pages (SERP) is the People Also Ask (PAA) box. The PAA box is an interactive, universal search result from Google designed to engage the end-user. When you enter your search query, Google displays this SERP feature with questions and answers that relate to the original search. Although not much data exists on how often people interact with the PAA box, a rapidly growing percentage of search queries now show a PAA box.