In the digital age of marketing, businesses are always trying to find creative new ways to utilize technology to gain clients and customers. From Pay-Per-Click to Facebook and Instagram ads, the world of advertising has moved online. A great way to attract new customers and drive business is to combine messaging people based on where they go physically and then reach them online.
Utilizing social media and Google advertising is a great way to drive leads, but is there more you can be doing? The answer is yes. Geofencing is a great way to expand your digital marketing efforts and earn solid leads in the process. This digital marketing tactic is quickly gaining in popularity due to its relatively inexpensive cost relative to the return on investment (ROI) earned.
What is Geofencing?
Geofencing, put simply, is the targeting of prospects with online advertisements based on the locations they visit. To understand how geofencing works…