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Geofencing

Drive Sales Office Visits

Competitor locations, places of interest and more

Precise Ad Targeting, Max Results

As a home building business, you want to keep up with the latest trends in marketing technology to maximize the results of your advertising spend. One of those trends you may be hearing about is "Geofencing."

 

What is Geofencing?

Geofencing enables you to deliver digital ads directly to potential home buyers based on specific locations—whether it’s your competitor’s community, your own development, or a local event they attend.

 

How does a Home Builder Geofencing Advertising program work?

Using GPS-based virtual perimeters, we target mobile users within designated areas, serving your message on apps, websites, and OTT platforms like Hulu. We also enhance targeting by layering in demographic criteria—such as income or mortgage application status—to hone in on truly qualified prospects.

Free Home Builder Geofencing Guide

Why Home Builders Choose Geofencing

  • Hyper-targeted reach. Deliver ads precisely to buyers with demonstrated interest.
  • Real-time optimization. Monitor engagement and fine-tune campaign performance on the fly.
  • Track real-world impact. Conversion zones help measure ad-driven site visits to model homes or sales centers—bridging online activity to offline results.

Learn More

Want to see exactly how geofencing can work for your communities? Download our Free Geofencing Guide for Home Builders and discover proven strategies to turn digital impressions into buyers. 

 

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How Geofencing Works

User enters geofenced location with mobile device

GPS technology captures their mobile ID

User opens browser or app on that mobile device

User is targeted with ads on over 600k apps and websites

Proven Results

Geofencing Drives In-Person Visits

To generate interest in a newly launched community, a home builder achieved impressive results in just 30 days by blending traditional location-based geofencing with strategic addressable audience curation. 

By focusing on their ideal buyer profile—including key factors like household income and buying intent—they reached a highly relevant local audience and drove qualified traffic. The results spoke for themselves: 30 in-person visits within just 30 days, providing strong early momentum for the community launch.

30
Sales Office visits in 30 days

 

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Blue Tangerine has always been easy to work with; they take a lot of different ideas I come up with and help me flesh them out. They are a partner in our success and in our website. And I feel like when I need their help, they are there to collaborate with and there’s no delay in response time when I have questions or concerns. I enjoy working with their team.

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Outhouse

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