Connect. Learn. Inspire.
PCBC 2026
Chula Vista | San Diego, CA
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Join Blue Tangerine at PCBC 2026
The Pacific Coast Builders Conference (PCBC) brings together the homebuilding industry’s most influential leaders to explore the ideas, strategies, and technologies shaping the future of housing.
This year, Greg Bray, President of Blue Tangerine, along with Leah Fellows of Blue Gypsy Inc, will be sharing practical insights to help builders adapt their marketing and digital strategy for today's homebuyers.
If you are attending PCBC 2026, don’t miss this opportunity to learn how the homebuyer journey is evolving and what builders can do right now to capture more qualified leads and convert them into appointments.
From Discovery to Appointment: Converting the AI-Empowered New Home Shopper
Date: Tuesday, July 28, 2026
Time: 3:15 PM – 4:00 PM
Location: White Alder 1–3
Track: Marketing, Sales & Experience
AI-powered search is reshaping how buyers begin their shopping process, often narrowing options and forming opinions before they ever reach your website. That shift has major implications for SEO, content strategy, site design and lead capture. But the right lead gen strategy is just the first step. Without a fast, frictionless online sales conversion process, even high-intent inquiries are frequently lost at hello. This session explores how new home builders can close the gap between inquiry and in-person appointment through smarter digital strategy and human connection that meets buyer expectations and builds their confidence. Discover what's working, what's not, and the critical shifts needed to turn more AI-informed clicks into qualified appointments and a better guided customer journey toward home ownership.
See you at PCBC 2026
PCBC 2026 takes place July 28–29 at the Gaylord Pacific Resort & Convention Center in Chula Vista, California, bringing together homebuilding professionals for two days of high-impact education, innovation, and networking.
Be sure to add Greg’s and Leah's session to your schedule and join the conversation about the future of digital marketing for home builders.
