Podcast: Attribution For Better ROI – Ben Keal

Ben Keal

The Home Builder Digital Marketing Podcast enjoyed having Ben Keal of Private Communities on the show. Ben has excellent knowledge of the home builder industry and digital marketing, especially when it comes to lead generation. He explains the benefits of understanding your lead attribution to achieve better ROI. On the show, Ben discusses methods to fill your sales funnel with qualified leads and the importance of nurturing leads, especially since home buyers have a long sales cycle. During the podcast, he highlights the importance of the omnichannel measurement vs. antidotal feedback and the common mistake of last-touch attribution.