This week on The Home Builder Digital Marketing Podcast, Chelsea Kimmey of CC Homes joins Greg and Keving to discuss the importance of focusing on the full home buying customer journey.
There is a push to create a stand-alone digital home buying experience. However, Chelsea says,
“It will be interesting to see if buying a home online becomes ubiquitous. Personally, I’m not sure if it can ever replace the one-on-one sales experience, but I do explore and plan to bring more of that home buying experience online however we can. It’s really beyond bringing the buyer journey online, but also bringing those internal processes online.”
Regardless of whether a home builder chooses to emphasize a more digital or a more personal customer approach to home buying, the focus should always be on the full customer journey. Chelsea says,
“I think current market conditions are making us all evaluate the client experience closer than we ever have before. So, industry-wide, I think it’s catalyzing something pretty remarkable where the experience of building a home is going to be even better than it has been in years past because we are paying attention to that full journey more closely than ever.”
Listen to this week’s podcast to learn more about being mindful of the full home buyer experience.
About the Guest:
Chelsea Kimmey is the Director of Marketing for CC Homes, one of Florida’s leading privately-owned single-family homebuilders. For 9 ½ years, Chelsea has been spearheading innovative campaigns that have elevated CC Homes’ brand visibility and generated more than 100,000 leads for their 15+ Florida communities. With her tech-focused approach to marketing, Chelsea is always on the hunt for new and cutting-edge digital tools to use and has implemented DIY self-guided tours, virtual reality experiences, custom interactive sales center displays, marketing automations, as well as other sales management solutions into her marketing plans.
Chelsea earned her bachelor’s in Communications from the University of Miami with a second major in Anthropology. She honed her skills in graphic design and writing with auxiliary coursework at Brooklyn’s Pratt Institute and New York University’s Arthur L. Carter Journalism Institute. Prior to CC Homes, Chelsea worked in the marketing department for Onboard Media, an LVMH Moët Hennessy Louis Vuitton company servicing the cruise industry.
Chelsea was born and raised in Mamaroneck, New York. When not busy discovering new marketing tools and executing leading-edge campaigns, you can find her hiking on Florida’s nature trails, and cheering on the Florida Panthers hockey team. She also dedicates time and supports several nonprofit and community organizations such as Live Like Bella, Chapman Partnership and United Way Miami. Green space sustainability is another passion of Chelsea’s, and she regularly participates in environmental clean-ups and coastal restorations.