This week on The Home Builder Digital Marketing Podcast, Kathleen Perley of DemystifAI joins Greg and Kevin to discuss how integrating AI into home builder digital marketing is a competitive necessity.
Home builder digital marketers who understand both the home building industry and AI will be the ones who will be the most effective. Kathleen says,
“… I really do think the biggest transformations in AI that we’ll see will come from individuals who understand an industry or sector really well, who have enough knowledge of AI that they can see the opportunities where those two worlds converge. And so, my goal is to get people the skills, the literacy, the foundation, remove some of the intimidation, so that they can go and change the world in whatever sector they’re in.”
The least intimidating way to begin using AI in home builder digital marketing is by identifying small ways to implement it. Kathleen explains,
“I think it gets really scary when you think of everything in broad strokes. Start breaking it down into the steps or the tasks. It’s just like you do in dev work, right? You t-shirt size things, you break out the features, you backlog them. It’s that same process with AI. If you think of it as we’re going to personalize every single aspect of our journey for all of our different customers, that’s really overwhelming. So, just say, Okay, what are the top five, and let’s take one touch point and let’s personalize that and see what happens.”
The most powerful use of AI is a combination of art and science. Kathleen says,
“With the capabilities of AI, what can your business do different that you weren’t able to achieve before? Is it a new segment? Is it a whole new way of rethinking that industry? I really think you need to have the nuance of experience and the art side of an understanding of your industry to be able to identify those things. And the companies that are able to say and do, completely reshift how they think about their business, how they serve their customer base. So, it’s not about doing more with less. It’s about how do we do more with more. So, shifting that mindset, those are the companies who are going to be leading the pack in five years.”
Listen to this week’s episode to learn more about how home builder digital marketers can use AI to set themselves apart.
