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Join us at IBS 2022 in February! We’ll be in the exhibit hall and participating in two exciting panel sessions.

Session 1: Strategies and Success Secrets for Selling Homes Online

Online shopping expectations have evolved exponentially in the last few years. It’s no secret that your buyers are conditioned to shop online at places like Amazon, Walmart.com, and Wayfair. Homebuyers now have an online expectation that must be met. Creating the capability for your prospects to safely and conveniently purchase their dream home online is sure to catch your buyers’ attention. However, builders often feel like the leap to online home purchases and transactions is too complicated and expensive to be realistic. Join us for an engaging discussion with a group of top industry technologists who will show you the online experience that your customers expect and expose how e-commerce technologies can drive new home sales.



  • Greg Bray, Blue Tangerine
  • Chip Johnson, Builder Designs
  • Dennis O’Neil, O’Neil Interactive
  • Kevin Weitzel, Outhouse


Session 2: Does Your Website Have a Buy Now Button?


Is your website an ecommerce engine where home buyers can click a “Buy Now” button and purchase a new home? Car dealers have perfected selling cars online with a variety of options and upgrades. Why haven’t home builders figured it out? This session focuses on what home builders need to add to their website to make “Buy Now” possible. Integrating technology with marketing messaging and learning how the sales team supports the customer experience for early adaptors is key. Find out what home buyers need in order to feel comfortable with this transaction.


  • Greg Bray, Blue Tangerine
  • Kimberly Mackey, New Home Solutions
  • Carol Morgan, Denim Marketing
  • Matthew B. Slutsky, BuzzBuzzHome
home on computer