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Home Builder Website & Digital Marketing Agency

Home Builder Digital Marketing Agency

What We Do

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20+

Years Experience

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100%

Home Builders Only

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Nationwide

Remote Team

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Greg Bray

Owner, Blue Tangerine & Host, Builder Marketing Podcast

Who we are

Built exclusively for home builders. Not adapted for them.

Blue Tangerine is a home builder digital marketing agency with more than 20 years of experience working exclusively with production builders, custom builders, and new home community developers. Our fully remote team serves clients nationwide.

That industry focus shapes everything we do. Traffic, rankings, and impressions only matter if they lead to real buyers. Leads and closed sales are the outcomes that move your business forward, and that's how we measure success.

Everything at Blue Tangerine is built around that reality, including BuilderBase by Blue Tangerine™, our purpose-built home builder website platform designed for the way builders manage and present their data.

Blue Tangerine is led by Greg Bray, a recognized home builder digital marketing expert specializing in SEO, GEO, website optimization, and analytics, and the host of the Builder Marketing Podcast and Builder Marketing Summit.

If you want a home builder marketing agency that measures success the same way you do, you're in the right place.


 

Proprietary Platform

BuilderBase by Blue Tangerine™ is our proprietary website platform built exclusively for home builders. Unlike WordPress or generic CMS platforms, BuilderBase is designed around the way builders actually manage their data — communities, floor plans, inventory homes, and promotions all live in a structured system that keeps your website accurate without the constant manual effort.


Builders tell us it saves them significant time on day-to-day website management, makes it easy to connect to their CRM and listing sites, and lets them launch promotions quickly when it matters most.


It's not a general-purpose platform adapted for builders. It was built for builder marketers from the ground up.

New Home Builder Development with Lots and Homes

Why Home Builders Choose Blue Tangerine

Any agency will say they get results. Builders choose Blue Tangerine because they need something more specific. See if your situation sounds familiar.

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You've outgrown your current platform.

When communities, floor plans, and inventory homes are managed as individual website pages rather than structured data, keeping your website accurate and current becomes an ongoing battle. Updates are slow, integrations are fragile, and your website starts working against your business instead of for it. BuilderBase by Blue Tangerine™ was built specifically to solve that problem.

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You're not getting the home buyer leads you need.

A generalist agency can drive traffic. What they rarely deliver is qualified home buyer leads, because generating those requires a deep understanding of how builders sell homes, how buyers search for them, and how to connect the two effectively across multiple markets and communities. That understanding only comes from two decades of working exclusively in home builder digital marketing.

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You know us from the industry.

Many Blue Tangerine clients discovered the agency through the Builder Marketing Podcast, the Builder Marketing Summit, or industry events like the International Builders' Show where the Blue Tangerine team regularly speaks. Builders who arrive through those channels already understand Blue Tangerine's philosophy and approach, which means the conversation starts from a very different place.

Connect with Our Team

Let's Work Together

Blue Tangerine

Leadership Team

Greg
Bray

Owner & President
Blue Tangerine

Greg Bray

Greg Bray is the President of Blue Tangerine and one of the most experienced home builder website and digital marketing specialists in the industry. Since 2000, Greg has helped builders turn their websites into their most productive sales tools, and that focus has never wavered across 25 years of technology shifts, market cycles, and the rise of AI-driven search.

Greg authored and instructs NAHB's official "Website Best Practices for Maximum Lead Generation" course, a level of institutional endorsement that reflects the depth of his expertise in builder website strategy. He is a regular speaker at the International Builders' Show (including encore sessions of his popular "Search, Click, Sold!" presentation), the Southeast Building Conference, and the Best Home Building Practices Summit. His speaking topics include website optimization and lead generation, SEO and Generative Engine Optimization (GEO) for home builders, website personalization, and marketing analytics.

Greg founded and co-hosts the Builder Marketing Podcast (with Kevin Weitzel of Outhouse), one of the home building industry's most established builder marketing shows with over 3oo episodes and a Nationals Silver Award for Best Professional Development Series. He also founded the Builder Marketing Summit, an annual event that brings together the most engaged builder marketing professionals in the country for two days of actionable education and peer collaboration.

Greg is known for translating complex digital strategies into practical, actionable advice that builder marketing teams can implement immediately. He holds a master's degree in business from North Carolina State University and a bachelor's degree in computer science from Brigham Young University. When he's not talking about builder websites, Greg is a husband and father of six who will tell you those are the roles that matter most. The family Goldendoodle might disagree.

Greg Bray

Greg Bray

Owner & President of Blue Tangerine

Mila
Sorenson

Sr. Director
Marketing & Client Services

Mila Sorenson

Mila Sorenson is the Sr. Director of Marketing & Client Services at Blue Tangerine, a leading website and digital marketing agency serving the home builder industry. She works closely with clients to craft marketing strategies that drive leads, boost sales, and deliver measurable ROI—using tools like SEO, Paid Search, Email Marketing, Social Media, Geofencing, and Website Design. While she’s proud to have helped grow the company’s portfolio, what Mila values most is building lasting partnerships and helping clients reach their business goals.

With more than 25 years of marketing experience—specializing in home builder marketing, direct mail, ecommerce, website design, email, and strategy—Mila brings both expertise and enthusiasm to every project. She’s passionate about blending marketing, technology, and analytics, and loves exploring new tools, testing fresh ideas, and tracking results to uncover strategies that truly work.

Beyond her professional role, Mila cherishes her most important titles: wife, mother, and “Mimi”/“Gigi.” She and her husband have four children and three grandkids who fill life with joy, laughter, and just the right amount of chaos. Rounding out the family is their lively mini Aussie, who keeps everyone on their toes. Mila believes her family life not only brings her happiness, but also shapes the way she builds meaningful, lasting connections—both personally and professionally.

Mila Sorenson

Mila Sorenson

Sr. Director of Marketing & Client Services

Cory
Dotson

Sr. Director
Development Operations

Cory Dotson

Cory Dotson is the Director of Web Development at Blue Tangerine, with 15+ years in website design and development. He has helped hundreds of home builders create effective websites. A social media expert and influencer, Cory’s YouTube channel has over 10 million watch hours. His experience in content creation and brand partnerships provides insights into influencer marketing strategies.

Cory Dotson

Cory Dotson

Sr. Director of Development Operations

The Talent Team

Cabe Vinson of Blue Tangerine

Cabe Vinson

Director of SEO and Sr. Strategist

Gene Shogran

Gene Shogran

Technical Project Manager

Eric Pfeiffer

Sr. Web Developer

Yuko Snow

Yuko Snow

Front-End Web Developer

Joe Reinig of Blue Tangerine

Joe Reinig

IT Manager

Mark Mcsweeney of Blue Tangerine

Mark McSweeney

Finance Manager

About Us

Frequently Asked Questions

Blue Tangerine works with production builders, custom home builders, and new home community developers across the United States and Canada. Clients range from smaller custom builders focused on building trust with local buyers to regional and national production builders managing 50 or more active communities across multiple states and markets. Blue Tangerine's exclusive focus on home builders means every strategy, tool, and recommendation is built around how builders actually operate.

No. Blue Tangerine works exclusively with home builders and the companies that support them. Home builder digital marketing requires specialized expertise that is genuinely different from marketing in other industries. Builder websites must manage complex data across communities, floor plans, and inventory homes. Buyers go through long consideration cycles across multiple visits and searches. SEO requires performing in multiple geographies simultaneously. That understanding comes from more than two decades of working exclusively in home builder digital marketing.

BuilderBase by Blue Tangerine™ is a purpose-built home builder website platform designed to help builders generate more qualified leads from their online presence. Unlike generic platforms, BuilderBase is built specifically around how home buyers search — by city, community, floor plan, and price range — so your communities and inventory show up where buyers are looking, in Google search, local map results, and AI-powered tools like ChatGPT and Google AI Overviews. Under the hood, BuilderBase treats communities, floor plans, and inventory homes as structured data entities rather than individual pages. That means your website stays accurate as inventory changes, integrates cleanly with your CRM and ERP systems, and is structured for both traditional search engines and AI crawlers to understand and cite your content. Every home builder website Blue Tangerine builds runs on BuilderBase, which is built and maintained entirely by Blue Tangerine's own development team — not a white-labeled third-party platform. Your data is always yours.

Blue Tangerine has worked with home builders for more than two decades. That long-term focus, now exclusive to the home building industry, is what separates Blue Tangerine from generalist agencies that serve builders as one vertical among many. That difference shows up in BuilderBase by Blue Tangerine™, a purpose-built home builder website platform, and in Blue Tangerine's analytics approach that evaluates performance at the community level rather than the site level.

The Builder Marketing Podcast is a long-running industry podcast hosted by Blue Tangerine President Greg Bray and Outhouse Business Development Partner Kevin Weitzel, covering digital marketing strategy, websites, SEO, GEO, and emerging trends specifically for home builders.  With hundreds of episodes and a NAHB Nationals Silver Award for Best Professional Development Series, it is one of the most established resources in home builder marketing. The Builder Marketing Summit is an annual industry event organized by Blue Tangerine and Outhouse that brings together home builder marketing professionals for education, peer collaboration, and practical strategy.

Yes. Blue Tangerine is a fully remote home builder digital marketing agency and has been since 2021, serving home builders across North America with no geographic limitations on where communities are located.

Yes. Many Blue Tangerine clients come to the agency with an existing home builder website that isn't performing the way they need it to. Depending on the situation, that may mean migrating to BuilderBase for better data management and performance, or addressing specific gaps in SEO, paid search, or analytics while the current site remains in place. The right starting point depends on what's not working and the builder's goals.

Blue Tangerine offers digital marketing plans that fit your needs. Some clients engage Blue Tangerine for a full home builder digital marketing program covering website, SEO, AI Visibility (GEO), paid search, and analytics. Others engage Blue Tangerine for a specific service where their current situation isn't working. Blue Tangerine recommends what makes sense for each client's situation, not a package designed around agency preferences.

Start with a free consultation. Blue Tangerine reviews your current website, search visibility, and digital marketing performance before making any recommendations. There is no sales pitch — just an honest assessment of what is working, what is not, and whether Blue Tangerine is the right fit for your situation. Most conversations start with a look at where your communities are showing up in search, how your website is performing against your competitors, and what the biggest gaps are. Request a consultation today!