The role of the online sales counselor shouldn’t be a new concept to new home builders. Sometimes called the online sales consultant, the online sales specialist, online salesperson, or internet sales specialist, etc. this role has been around for at least 20 years. Despite this, some builders still don’t grasp how vital the role of online sales consultant is in the home buying process or for online customer engagement, brand reputation management, and conversion rate optimization.
When you take the time to examine these four concepts and incorporate the role of OSCs, you can’t help but boost your sales.