By now you likely know that Artificial Intelligence (AI) can be used to automate tasks, improve customer service, and personalize the shopping experience on your website.
What about the new AI tools like Open AI’s ChatGPT or Google’s Bard? These tools are diverse and can create content from the prompts you supply, but how do you use this AI in marketing and stay true to your brand voice and style?
While these tools are great for inspiration and for brainstorming, they should be used with a note of caution. Do not use the content they produce word for word, and verify the accuracy of any information you share. ChatGPT only has access to information up to 2021, and while Bard’s information index is current, Google displays a disclaimer on each page clarifying that it is a work in progress and the information provided may not be accurate. Not only can there be issues with accuracy, but using content on your website that is generated directly from an AI tool can hurt your SEO.
Here are 3 ways you can use AI in content and email marketing to help generate ideas and improve your efficiency: