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Social Media Advertising for Home Builders
Social media is one of the most powerful tools for connecting with today’s homebuyers. From showcasing stunning community imagery and model home tours to highlighting buyer stories and special incentives, the right strategy can turn casual scrollers into motivated prospects.
At Blue Tangerine, we specialize in social media marketing tailored to the home building industry. We know how to position your brand, target the right audience, and craft content that builds trust, drives engagement, and inspires action.
Ready to grow awareness, capture more leads, and guide buyers further down the sales funnel? Let’s build a social strategy that gets results—connect with us today!
A leading home builder partnered with Blue Tangerine to elevate their social media advertising strategy. After analyzing performance trends, our team identified opportunities to shift the campaign’s strategic focus and refresh ad creative to better align with buyer motivations.
By delivering more compelling visuals, tailored messaging, and precise audience targeting, the results spoke for themselves:
75%
Increase in Site Visits
8.9%
Clickthrough Rate
This performance lift not only expanded brand awareness but also delivered highly engaged traffic, guiding more prospects into the sales funnel.
Want to see results like this for your communities? Let’s talk about your social media strategy today.
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Home Builder Marketing Services
SEO & GEO
Improve rankings & drive qualified traffic
Paid Search
Grow traffic, leads & sales
Geofencing
Drive foot traffic to your sales center
Email Marketing
Nuture your leads
Analytics & Reporting
Gain measurable insights
Home Builder Resources
Latest Blogs and Podcasts
Featured Project
Skogman Homes
Blue Tangerine partnered with Skogman Homes to design and develop a modern, high-performing website that showcases their communities, floor plans, and available homes in a clear and engaging way. Our team created a custom user experience tailored to the homebuyer journey, making it easy for visitors to explore locations, discover home designs, and find move-in ready homes. The site features a flexible content structure, streamlined navigation, and an intuitive home search experience, all built on a fast, scalable platform that empowers the Skogman Homes team to easily manage and update their content. The result is a visually compelling and conversion-focused website that supports Skogman’s continued growth and enhances the online home shopping experience for their customers.
Client Testimonials
The Blue Tangerine team delivered an excellent website, lots of tools and functionality and great advice. This is very professional organization, they are on time, and have a system in place to keep everything moving. The people who handle each stage work together very well from the customers point of view. I would without reservation recommend the team at Blue Tangerine
President, GHO Homes
Bill Handler
I love working with Blue Tangerine for lots of different reasons. The team is easy to work, and nice—but what I love the most is I know you’re confident in what they’re doing, I know that they are knowledgeable. Especially after an event like their summit and what I’ve learned from the entire team.
Marketing Manager, JTB & Interra Homes
Lisa Welter
After speaking with many website development companies, in 2018, we started working with Blue Tangerine to launch a redeveloped website. We remain a client today for ongoing web development and SEO. The entire team at Blue Tangerine is very knowledgeable, personable, and quick to respond to any needs, and I highly recommend Blue Tangerine thanks to their website and online marketing expertise.
Marketing Manager, Highland Homes
Amy Cooper
