How Home Buyer Attitudes Are Reflected in Real Estate Market Trends
Many forces are influencing the home buying process, from COVID-19 and community development to interior design and interest rate hikes. The one thing they all have in common is that they are out of everyone’s control.
To better understand how home builders can connect with buyers in a meaningful way to guide them along the journey to homeownership, we recently conducted a proprietary attitudinal research study to better understand the attitudes and behavior of today’s buyers.
We wanted to find answers to questions like, What fears do home buyers have? How much of the home buying process are they willing to do online? And what role are home buyers looking for home builders to play?
We surveyed 500 people who had either purchased a home sometime after 2020 or intended to purchase one before 2025. The real estate market trends we discovered through our research revealed four distinct attitudinal segments of home buyers that are unique in their preferences, worries and habits. By understanding these segments, home builders can identify them in their customer base to better serve them.
Ask yourself, as you read through the descriptions of each segmentation, which types of customers you’ve come across.