How Consumers Buy From Home Builders Online: A Research Study

Sales & Marketing Insights For Home Builders

For over 20 years, Blue Tangerine has been delivering results for home builders. This year, we conducted research from May to June 2022, surveying 500 people who had either purchased a home sometime after 2020 or had researched a home with the intent to purchase sometime before 2025.

We uncovered four types of current and prospective homeowners who differ with respect to how they want to work with a home builder, how much they prioritize research, how autonomous they want to be, and the extent to which they use online resources to guide the home buying process. Download our Executive Summary and check out our 5 Insights for the Online Home Buying Journey  webinar to see the results for yourself.

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Executive SummaryGet Better Results and Grow Your SalesDownload the Summary
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WebinarHome Builder Customer Segments ExplainedWatch the Webinar
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Slide DeckBuild Trust, Build Relationships, Build Your ReputationView the Deck
Visualized ResearchVoice Of Customer Insights For Home BuildersExplore the Data

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