New home buyers would magically appear in a perfect world, ready to buy one of your beautifully built new homes. Unfortunately, it isn’t that simple. The buyer’s journey begins online well before your first interaction with them.
If you want to attract new home buyers, you need an online presence that stands out from the crowd of home builders. It’s easy to look at simple demographics to identify buyers. Still, our research shows that to attract new home buyers, you must go deeper than how they appear on paper; you must understand how they think and feel about the home buying process.