Blue Tangerine Wins Nationals Silver Award
Blue Tangerine Website Earns Silver Award from NAHB
As a marketing team, we spend a lot of time thinking about how our website serves home builders. How easily can someone find the answers they need? Does the content educate and inspire? Does the experience reflect the level of strategy and care we bring to our client work every day?
That is why Blue Tangerine being recognized with a Silver Award for Best Website for Associates and Suppliers by the National Association of Home Builders means so much to us.
This award is not just about design or development. It is a reflection of the intention behind our approach to home builder website design and the role our website plays in helping builders navigate digital marketing with confidence.
Why this Recognition Matters to our Team
The NAHB sales and marketing awards, known as The Nationals, celebrate excellence across the home building industry, from innovation and marketing to design and performance.
As Christy Beck, chairperson of The Nationals, shared, “The Nationals’ award winners set the standard for excellence in new home sales, marketing, and design. These prestigious awards have represented NAHB’s dedication to recognizing innovation, creativity, and success for more than 40 years.”
Silver Award winners are the top vote recipients in each category and serve as finalists for The Nationals Gold Awards. Knowing our website rose to that level among so many strong industry submissions is incredibly meaningful to our team.
NAHB also recognizes global innovation across products, services, homes, communities, and industry champions. This broader focus reinforces the importance of forward-thinking ideas, something we strive to deliver every day through our work in home builder website design and home builder SEO.
Built by Marketers, for Home Builders
We designed and developed the Blue Tangerine website ourselves, and we approached it the same way we approach every builder partnership.
Our goal was never to create a digital brochure. We wanted to build a platform that truly supports home builders and their marketing teams, whether they are searching for strategic guidance, fresh ideas, or proven ways to improve performance.
The website serves as an educational hub and includes:
Educational blog content focused on home builder marketing trends, home builder SEO, website best practices, paid media, and lead generation
Original research studies that provide data-backed insights into buyer behavior, digital performance, and marketing effectiveness
The Builder Marketing Podcast, where industry leaders and experts share real-world insights and strategies
The Builder Marketing Summit, created to bring home builders marketers, leaders and online sales teams together around education, collaboration, and growth
Every piece of content is intentional. We built the site to help builders think differently about digital marketing and feel more confident in the decisions they are making.
Showcasing Services that Help Builders Grow
Education is only part of the story. The website also clearly communicates how we help builders turn strategy into measurable results.
From home builder website design and development to home builder SEO, paid media, and analytics, the site highlights services built specifically around how today’s buyers search, shop, and engage.
Just as important, it shows how these services work together. We believe the strongest digital marketing strategies are connected, data-driven, and grounded in real buyer behavior.
A Reflection of What We Believe
Winning a Silver Award from NAHB tells us that the industry sees the value in this approach. It confirms that a website can be both strategic and approachable, educational and performance-focused.
For us, this recognition reinforces a long-held belief. A great website should do more than look good. It should teach, guide, and ultimately help builders sell more homes.
Looking Ahead to The Nationals
The Nationals Gold awards will be presented on February 17, 2026, in Orlando during the International Builders Show. Silver Award winners will be honored alongside industry leaders from across the country. To view Silver Award winners or order tickets to the awards ceremony, visit thenationals.com.
We want to personally thank each and every member of the Blue Tangerine team. This recognition is the result of your creativity, strategy, and care, and your commitment to excellence is what brought our vision for this website to life.
We are incredibly grateful to our clients, partners, and the home building community who continue to trust Blue Tangerine as their digital marketing partner. This award motivates us to keep raising the bar, creating smarter strategies, and building resources that help home builders succeed online.