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321-309-6900
EP: 287
How Marketing Can Better Serve Sales
With Gabriela Cortesia
Home Builder Analytics Insights
For home builders, every marketing dollar matters, and knowing what works (and what doesn’t) is the key to maximizing results. That’s why measuring analytics is so important.
Our Analytics & Reporting service gives you clear visibility into campaign performance, helping you optimize your marketing budget, uncover opportunities for website conversion enhancements, and track how digital efforts translate into real leads and sales. By turning data into actionable insights, we empower you to make smarter decisions, fine-tune strategies, and continually improve your performance.
Turn insights into action. Talk with our analytics experts today.
Analytics Audit
We evaluate your current analytics setup to ensure accurate, reliable, and actionable data.
Tracking Implementation
We configure precise tracking for key events, conversions, and campaign performance using tools such as Google Analytics 4, Google Tag Manager, Google Ads, Bing Ads, Meta and more.
Benchmark Reporting
We deliver real-time, easy-to-read dashboards that visualize results and ROI.
A home builder client wanted to know what activities site visitors were engaging with on their website in order to make improvements.
By creating custom events and reports using Google Analytics, we were able to identify what was working and what wasn’t so the builder could improve the website experience.
This led to user experience improvements that grew leads 70%.
Connect with Our Team
Let's Work Together
Home Builder Marketing Services
SEO
Improve rankings & drive qualified traffic
Paid Search
Grow traffic, leads & sales
Social Media
Meet homebuyers where they scroll
Geofencing
Drive foot traffic to your sales center
Email Marketing
Nuture your leads
Home Builder Resources
Latest Blogs and Podcasts
EP: 263
Initiating Home Builder Digital Marketing
With Dani Cook
EP: 257
Exceptional Marketing Requires Adaptability
With Tom Nelson
Blue Tangerine has always been easy to work with; they take a lot of different ideas I come up with and help me flesh them out. They are a partner in our success and in our website. And I feel like when I need their help, they are there to collaborate with and there’s no delay in response time when I have questions or concerns. I enjoy working with their team.
I love working with Blue Tangerine for lots of different reasons. The team is easy to work, and nice—but what I love the most is I know you’re confident in what they’re doing, I know that they are knowledgeable. Especially after an event like their summit and what I’ve learned from the entire team.
We love working with Blue Tangerine. We consistently hear a lot of positive reviews from our clients. And, from a performance standpoint, our IFPs can be on anyone’s website, but when clients use Blue Tangerine Websites combined with our IFPS, they see better conversion rates for clients—longer time on page and greater lead conversion—and that’s a big plus.
