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Home Builder Analytics Insights
For home builders, every marketing dollar matters, and knowing what works (and what doesn’t) is the key to maximizing results. That’s why measuring analytics is so important.
Our Analytics & Reporting service gives you clear visibility into campaign performance, helping you optimize your marketing budget, uncover opportunities for website conversion enhancements, and track how digital efforts translate into real leads and sales. By turning data into actionable insights, we empower you to make smarter decisions, fine-tune strategies, and continually improve your performance.
Turn insights into action. Talk with our analytics experts today.
Analytics Audit
We evaluate your current analytics setup to ensure accurate, reliable, and actionable data.
Tracking Implementation
We configure precise tracking for key events, conversions, and campaign performance using tools such as Google Analytics 4, Google Tag Manager, Google Ads, Bing Ads, Meta and more.
Benchmark Reporting
We deliver real-time, easy-to-read dashboards that visualize results and ROI.
A home builder client wanted to know what activities site visitors were engaging with on their website in order to make improvements.
By creating custom events and reports using Google Analytics, we were able to identify what was working and what wasn’t so the builder could improve the website experience.
This led to user experience improvements that grew leads 70%.
70%
Increase In Leads
Connect with Our Team
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Home Builder Marketing Services
SEO & GEO
Improve rankings & drive qualified traffic
Paid Search
Grow traffic, leads & sales
Social Media
Meet homebuyers where they scroll
Geofencing
Drive foot traffic to your sales center
Email Marketing
Nuture your leads
Home Builder Resources
Latest Blogs and Podcasts
EP: 299
Continuous Learning in Builder Marketing
With Tara Whiteley
Featured Project
Skogman Homes
Blue Tangerine partnered with Skogman Homes to design and develop a modern, high-performing website that showcases their communities, floor plans, and available homes in a clear and engaging way. Our team created a custom user experience tailored to the homebuyer journey, making it easy for visitors to explore locations, discover home designs, and find move-in ready homes. The site features a flexible content structure, streamlined navigation, and an intuitive home search experience, all built on a fast, scalable platform that empowers the Skogman Homes team to easily manage and update their content. The result is a visually compelling and conversion-focused website that supports Skogman’s continued growth and enhances the online home shopping experience for their customers.
Client Testimonials
The Blue Tangerine team delivered an excellent website, lots of tools and functionality and great advice. This is very professional organization, they are on time, and have a system in place to keep everything moving. The people who handle each stage work together very well from the customers point of view. I would without reservation recommend the team at Blue Tangerine
President, GHO Homes
Bill Handler
I love working with Blue Tangerine for lots of different reasons. The team is easy to work, and nice—but what I love the most is I know you’re confident in what they’re doing, I know that they are knowledgeable. Especially after an event like their summit and what I’ve learned from the entire team.
Marketing Manager, JTB & Interra Homes
Lisa Welter
After speaking with many website development companies, in 2018, we started working with Blue Tangerine to launch a redeveloped website. We remain a client today for ongoing web development and SEO. The entire team at Blue Tangerine is very knowledgeable, personable, and quick to respond to any needs, and I highly recommend Blue Tangerine thanks to their website and online marketing expertise.
Marketing Manager, Highland Homes
Amy Cooper
