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Social Media Advertising for Home Builders
Social media is one of the most powerful tools for connecting with today’s homebuyers. From showcasing stunning community imagery and model home tours to highlighting buyer stories and special incentives, the right strategy can turn casual scrollers into motivated prospects.
At Blue Tangerine, we specialize in social media marketing tailored to the home building industry. We know how to position your brand, target the right audience, and craft content that builds trust, drives engagement, and inspires action.
Ready to grow awareness, capture more leads, and guide buyers further down the sales funnel? Let’s build a social strategy that gets results—connect with us today!
A leading home builder partnered with Blue Tangerine to elevate their social media advertising strategy. After analyzing performance trends, our team identified opportunities to shift the campaign’s strategic focus and refresh ad creative to better align with buyer motivations.
By delivering more compelling visuals, tailored messaging, and precise audience targeting, the results spoke for themselves:
This performance lift not only expanded brand awareness but also delivered highly engaged traffic, guiding more prospects into the sales funnel.
Want to see results like this for your communities? Let’s talk about your social media strategy today.
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Home Builder Marketing Services
SEO & GEO
Improve rankings & drive qualified traffic
Paid Search
Grow traffic, leads & sales
Geofencing
Drive foot traffic to your sales center
Email Marketing
Nuture your leads
Analytics & Reporting
Gain measurable insights
Home Builder Resources
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Featured Project
Skogman Homes
Blue Tangerine partnered with Skogman Homes to design and develop a modern, high-performing website that showcases their communities, floor plans, and available homes in a clear and engaging way. Our team created a custom user experience tailored to the homebuyer journey, making it easy for visitors to explore locations, discover home designs, and find move-in ready homes. The site features a flexible content structure, streamlined navigation, and an intuitive home search experience, all built on a fast, scalable platform that empowers the Skogman Homes team to easily manage and update their content. The result is a visually compelling and conversion-focused website that supports Skogman’s continued growth and enhances the online home shopping experience for their customers.
Blue Tangerine has always been easy to work with; they take a lot of different ideas I come up with and help me flesh them out. They are a partner in our success and in our website. And I feel like when I need their help, they are there to collaborate with and there’s no delay in response time when I have questions or concerns. I enjoy working with their team.
I love working with Blue Tangerine for lots of different reasons. The team is easy to work, and nice—but what I love the most is I know you’re confident in what they’re doing, I know that they are knowledgeable. Especially after an event like their summit and what I’ve learned from the entire team.
We love working with Blue Tangerine. We consistently hear a lot of positive reviews from our clients. And, from a performance standpoint, our IFPs can be on anyone’s website, but when clients use Blue Tangerine Websites combined with our IFPS, they see better conversion rates for clients—longer time on page and greater lead conversion—and that’s a big plus.
