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Social Media

Extend Your Reach to New Audiences

Meet Homebuyers Where They Scroll

Turn Likes into Qualified Leads

Social Media Advertising for Home Builders

Social media is one of the most powerful tools for connecting with today’s homebuyers. From showcasing stunning community imagery and model home tours to highlighting buyer stories and special incentives, the right strategy can turn casual scrollers into motivated prospects. 

At Blue Tangerine, we specialize in social media marketing tailored to the home building industry. We know how to position your brand, target the right audience, and craft content that builds trust, drives engagement, and inspires action.

Ready to grow awareness, capture more leads, and guide buyers further down the sales funnel? Let’s build a social strategy that gets results—connect with us today!

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How We Help Your Social Media Program

Social Strategy Development

We create a tailored content and engagement plan designed for home builders, targeting the right audience to showcase your communities and brand.

Lead Generation

We design campaigns that turn social media interest into qualified leads, capturing buyer details to fuel your sales pipeline.

Analyze & Optimize

We track performance metrics and refine your social media strategy to maximize reach, engagement, and conversions over time.

Proven Results

Capturing More Leads with Facebook

A leading home builder partnered with Blue Tangerine to elevate their social media advertising strategy. After analyzing performance trends, our team identified opportunities to shift the campaign’s strategic focus and refresh ad creative to better align with buyer motivations.

By delivering more compelling visuals, tailored messaging, and precise audience targeting, the results spoke for themselves:

75%
Increase in Site Visits
8.9%
Clickthrough Rate

 

This performance lift not only expanded brand awareness but also delivered highly engaged traffic, guiding more prospects into the sales funnel.

Want to see results like this for your communities? Let’s talk about your social media strategy today.

 

Contact Us

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Connect with Our Team

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Latest Blogs and Podcasts

Skogman Homes

Blue Tangerine has always been easy to work with; they take a lot of different ideas I come up with and help me flesh them out. They are a partner in our success and in our website. And I feel like when I need their help, they are there to collaborate with and there’s no delay in response time when I have questions or concerns. I enjoy working with their team.

Samantha Ostert
JTB Homes

I love working with Blue Tangerine for lots of different reasons. The team is easy to work, and nice—but what I love the most is I know you’re confident in what they’re doing, I know that they are knowledgeable. Especially after an event like their summit and what I’ve learned from the entire team.  

Lisa Welter
Outhouse

We love working with Blue Tangerine. We consistently hear a lot of positive reviews from our clients. And, from a performance standpoint, our IFPs can be on anyone’s website, but when clients use Blue Tangerine Websites combined with our IFPS, they see better conversion rates for clients—longer time on page and greater lead conversion—and that’s a big plus.  

Kevin Weitzel