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Precise Ad Targeting, Max Results
As a home building business, you want to keep up with the latest trends in marketing technology to maximize the results of your advertising spend. One of those trends you may be hearing about is "Geofencing."
What is Geofencing?
Geofencing enables you to deliver digital ads directly to potential home buyers based on specific locations—whether it’s your competitor’s community, your own development, or a local event they attend.
How does a Home Builder Geofencing Advertising program work?
Using GPS-based virtual perimeters, we target mobile users within designated areas, serving your message on apps, websites, and OTT platforms like Hulu. We also enhance targeting by layering in demographic criteria—such as income or mortgage application status—to hone in on truly qualified prospects.
Why Home Builders Choose Geofencing
- Hyper-targeted reach. Deliver ads precisely to buyers with demonstrated interest.
- Real-time optimization. Monitor engagement and fine-tune campaign performance on the fly.
- Track real-world impact. Conversion zones help measure ad-driven site visits to model homes or sales centers—bridging online activity to offline results.
Learn More
Want to see exactly how geofencing can work for your communities? Download our Free Geofencing Guide for Home Builders and discover proven strategies to turn digital impressions into buyers.
To generate interest in a newly launched community, a home builder achieved impressive results in just 30 days by blending traditional location-based geofencing with strategic addressable audience curation.
By focusing on their ideal buyer profile—including key factors like household income and buying intent—they reached a highly relevant local audience and drove qualified traffic. The results spoke for themselves: 30 in-person visits within just 30 days, providing strong early momentum for the community launch.
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Using Geofencing to Attract Local Home Buyers
Apr 17, 2025
EP: 263
Initiating Home Builder Digital Marketing
With Dani Cook
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