Contact Us
321-309-6900
EP: 299
Continuous Learning in Builder Marketing
With Tara Whiteley
Competitor locations, places of interest and more
Precise Ad Targeting, Max Results
As a home building business, you want to keep up with the latest trends in marketing technology to maximize the results of your advertising spend. One of those trends you may be hearing about is "Geofencing."
What is Geofencing?
Geofencing enables you to deliver digital ads directly to potential home buyers based on specific locations—whether it’s your competitor’s community, your own development, or a local event they attend.
How does a Home Builder Geofencing Advertising program work?
Using GPS-based virtual perimeters, we target mobile users within designated areas, serving your message on apps, websites, and OTT platforms like Hulu. We also enhance targeting by layering in demographic criteria—such as income or mortgage application status—to hone in on truly qualified prospects.
Why Home Builders Choose Geofencing
- Hyper-targeted reach. Deliver ads precisely to buyers with demonstrated interest.
- Real-time optimization. Monitor engagement and fine-tune campaign performance on the fly.
- Track real-world impact. Conversion zones help measure ad-driven site visits to model homes or sales centers—bridging online activity to offline results.
Learn More
Want to see exactly how geofencing can work for your communities? Download our Free Geofencing Guide for Home Builders and discover proven strategies to turn digital impressions into buyers.
To generate interest in a newly launched community, a home builder achieved impressive results in just 30 days by blending traditional location-based geofencing with strategic addressable audience curation.
By focusing on their ideal buyer profile—including key factors like household income and buying intent—they reached a highly relevant local audience and drove qualified traffic. The results spoke for themselves: 30 in-person visits within just 30 days, providing strong early momentum for the community launch.
Connect with Our Team
Let's Work Together
Home Builder Marketing Services
SEO & GEO
Improve rankings & drive qualified traffic
Paid Search
Grow traffic, leads & sales
Social Media
Meet homebuyers where they scroll
Email Marketing
Nuture your leads
Analytics & Reporting
Gain measurable insights
Home Builder Resources
Latest Blogs and Podcasts
Using Geofencing to Attract Local Home Buyers
Apr 17, 2025
EP: 263
Initiating Home Builder Digital Marketing
With Dani Cook
Featured Project
Skogman Homes
Blue Tangerine partnered with Skogman Homes to design and develop a modern, high-performing website that showcases their communities, floor plans, and available homes in a clear and engaging way. Our team created a custom user experience tailored to the homebuyer journey, making it easy for visitors to explore locations, discover home designs, and find move-in ready homes. The site features a flexible content structure, streamlined navigation, and an intuitive home search experience, all built on a fast, scalable platform that empowers the Skogman Homes team to easily manage and update their content. The result is a visually compelling and conversion-focused website that supports Skogman’s continued growth and enhances the online home shopping experience for their customers.
Blue Tangerine has always been easy to work with; they take a lot of different ideas I come up with and help me flesh them out. They are a partner in our success and in our website. And I feel like when I need their help, they are there to collaborate with and there’s no delay in response time when I have questions or concerns. I enjoy working with their team.
I love working with Blue Tangerine for lots of different reasons. The team is easy to work, and nice—but what I love the most is I know you’re confident in what they’re doing, I know that they are knowledgeable. Especially after an event like their summit and what I’ve learned from the entire team.
We love working with Blue Tangerine. We consistently hear a lot of positive reviews from our clients. And, from a performance standpoint, our IFPs can be on anyone’s website, but when clients use Blue Tangerine Websites combined with our IFPS, they see better conversion rates for clients—longer time on page and greater lead conversion—and that’s a big plus.
