Digital Marketing That Delivers: Proven Tactics to Attract the Right Home Buyers
Thursday, July 24, 2025 | 9:30AM – 10:30AM | Room 117
A great website is only powerful if the right people find it.
In today’s competitive market, driving quality traffic to your site is just as critical as having beautiful floor plans and engaging photos. This session will explore the most effective digital marketing tactics home builders can use to attract their ideal buyers—including SEO, paid search, geofencing, and social media.
You’ll learn how each tactic works, what it takes to implement them successfully, and how to evaluate which strategies are right for your marketing goals and budget. Whether you’re starting out or refining your efforts, this session will equip you with actionable insights to boost your website traffic and generate better leads.
Secrets for Creating a Sales-Generating Website
Thursday, July 24, 2025 | 2:30PM – 3:30PM | Room 111
In the early 2000s, home builders began to discover the benefits of using their website not just as a simple online brochure, but as an active lead generation tool. Now 25 years later, we are at the forefront of a new revolution in the way home builders use their websites to sell.
Your website is now your model home and should be generating consistent sales leads. However, getting your website to perform as promised is not always as straightforward as desired.
In this session, we’ll get into the weeds of how to create and manage the kind of website that will produce an ROI and keep your sales team busy. We’ll discuss how to setup your new website project for success, the types of features and content that you must have, the process of guiding your site visitor on their buying journey, and more.
President, Owner
Blue Tangerine
