We are heading to the International Builders’ Show in Las Vegas again this year, February 27 -29, 2024, and can’t wait for all it has in store! This year, we will be presenting in two Sessions, a Learning Lab, and one of the Pre-Show Courses offering a more in-depth opportunity to learn. You can learn more about our sessions below, and be sure to schedule them in your calendar so you don’t miss out.
We’ll be in booth #W4570 and would love to see you. Get your FREE Expo Hall Pass courtesy of Blue Tangerine, then stop by and learn more about our home builder website and digital marketing services and how we use innovative tools and designs to help you build a better website, drive more traffic, and convert more sales.
The Builders’ Show can be hectic, so make the most of your time and book an appointment to meet with our team in person. If you’re facing challenges with your website or want to improve your digital marketing, we’ll be there to help you create a plan.
We can’t wait to see you in Las Vegas!
Monday, February 26 | 2:00 – 5:00 PM
Encore Hotel – Chopin 2
Elevate your digital presence and drive more new home sales. Designed specifically for the home building industry, this overview course will guide you through the essentials of creating a website optimized for lead capture. Learn how to make key technology selections, build trust, and develop compelling calls to action that engage and convert potential home buyers. The course also touches on effective strategies for driving targeted traffic to your site, including SEO, paid search and social media. Whether you’re looking to fine-tune your existing website or embarking on a new digital journey, this course offers valuable insights to help you maximize lead generation and turn prospects into home buyers.
By completing this course, participants will be able to:
- Comprehend the importance of elevating digital presence for the home building industry and its impact on new home sales
- Identify the key components of a website optimized for lead capture in the context of the home building industry
- Make informed technology selections to support effective lead generation through a website
- Explore effective methods for driving targeted traffic to a website, including SEO, paid search, geofencing, and social media activities
- Recognize the value of utilizing third-party listing websites as part of a comprehensive digital strategy for home sales
*Pre-Show Courses are designed for in-depth learning and require a separate registration and fee. You can find more information about pre-show courses and registration on the IBS website.
Tuesday, February 27 | 8:30 – 9:30 AM
LVCC – West 304
Discover exclusive research and innovative approaches for home builders to connect, engage and convert the four distinct types of new home buyers into qualified leads and new home sales. With each group accounting for approximately 25% of the market, it’s crucial for residential home builders to understand and address their unique characteristics throughout the buyer’s journey. Explore strategies to transform your marketing plans, enhance lead generation and optimize your website to assist the sales team in converting leads from each of these buyer segments into new home buyers. Don’t miss this opportunity to gain a competitive edge in the ever-evolving new home buyer market.
Tuesday, February 27 | 8:30 – 9:30 AM
LVCC – IBS Learning Lab – West 232
Your website should be your best new home salesperson, constantly generating critical leads with ease. However, far too many builders are missing out on the full marketing potential this powerful digital tool offers, or worse yet, missing the mark entirely. In this rapid-fire Punch List, four industry experts—with experience in branding, website development, SEO, conversion optimization, AI tools and online sales best practices—will show 16 lead-killing mistakes that builders make online and provide clear, actionable steps to overcome these errors and turn your website into a lead-generating machine.
- Greg Bray, Blue Tangerine
- Leah Fellows, Blue Gypsy, LLC
- Mike Bills, AtlasRTX
- Robyn Bonaquist, B-Squared Advertising
Tuesday, February 27 | 11:45 AM – 12:15 PM
LVCC – Sales Central – West 311
Creating a comprehensive website is one of the most important tasks for any builder. In this program presented by Livabl, learn how trust and online transparency can accomplish 90 percent of the sale before the customer walks into the sales center.
- Greg Bray, Blue Tangerine
- Meredith Oliver, Meredith Communications
- Tom Nelson, UTour Home Tours
- Steve Ladurantaye, Livabl
Wednesday, February 28 | 8:30 – 9:30 AM
LVCC – West 220
Your website is a vital member of your sales team, readily available to engage new home buyers and convert them into qualified leads. Available 24 hours a day, 7 days a week, it holds the ability to provide buyers the answers they need, when they need them.
Is your website up to the task?
Builders spend valuable time and resources educating their sales team to prepare them to address the questions new home buyers have. Yet websites are often neglected when it comes to allocating budget and resources to website improvements that significantly enhance the buyer journey and increase leads and sales volume.
In this session, we explore 7 proven website optimizations to maximize engagement and boost lead conversion.
- Mila Sorenson, Blue Tangerine
- Kim Ross, Canter and Quill Marketing Advisors
- Chris Ashley, Pyatt Builders