International Builders’ Show | IBS 2025

25 years ago, builders discovered the benefit of using their website as an active lead gen tool. Today, we’re at the forefront of a new website revolution: selling homes completely online. Even if you aren’t ready to embrace fully online sales, your site is still your primary model home and #1 lead source. If you’re working with a basic (or neglected) site or think a pretty design and some interactive tours is all it takes, you’re losing sales to your competitors. Join us to discover the website strategies and best practices for reaching today’s digital-savvy buyer. From creating emotional connections that turn into sales to establishing the components that support selling homes entirely online, you’ll leave with a roadmap for progressing from your website of today to a powerful online sales engine of tomorrow.

• Identify best practices for creating an emotional connection through your website to engage buyers now.
• Learn strategies for enhancing your websites effectiveness in moving leads further through the sales funnel, even if you arent ready for full online sales.
• Gain a better understanding of the components needed to support and operate a website that can sell homes online.
• See examples and hear the successes/challenges of online home sale early adopters.

Participants must be registered for an Expo + Education pass. Seating for sessions will be on a first-come, first-served basis.

Dissect what works and what doesn’t and gain invaluable insights from a seasoned expert panel as they share real-world insights and innovative approaches honed through extensive experience working with hundreds of builders from across the country. Hear what you should and shouldn’t be doing, when to play it safe and when to take risks. Explore the latest trends, technologies and tactics shaping the future of digital marketing. Gain actionable takeaways applicable to all levels of expertise, covering lead generation, customer engagement and more. Bring your questions as panelists offer actionable personalized advice and offer the scoop on elevating your strategies.

• Explore strategies effective for home builders, including innovative approaches, enabling you to refine your marketing tactics and know what is most important.
• Uncover the latest trends, technologies and tactics shaping the future of digital marketing in homebuilding. Leverage emerging platforms and data-driven insights to stay ahead.
• Gain personalized advice and practical takeaways for specific challenges and goals.
• Walk away armed with a comprehensive arsenal of digital marketing strategies, tactics and insights to supercharge your sales and marketing efforts in homebuilding.

Participants must be registered for an Expo + Education pass. Seating for sessions will be on a first-come, first-served basis.

Join us for an interactive, moderated discussion on how technology is reshaping the custom home building industry. From cutting-edge software to smart home products, we’ll explore how these innovations are streamlining processes, enhancing design capabilities and improving client experiences. Learn how builders can leverage these technologies to stay competitive, increase efficiency and deliver homes that meet modern demands. Bring your questions and ideas for a lively conversation with fellow professionals!

Single Family Builders – Custom

Open to all IBS registrants.