Precise Ad Targeting, Max Results
Competitor locations, places of interest and more
As a business, you want to keep up with the latest trends in marketing technology to maximize your results. One of those buzz words you may have heard lately is “Geofencing.”
What is Geofencing and how does it work?
A Geofencing program delivers highly-targeted digital ads to potential customers based on locations they visit, such as your competitor’s locations, your own store or events they attend. Using GPS technology, we can draw a virtual boundary around specific household or business addresses and target ads to people using mobile devices in those locations. This allows you to precisely pinpoint ads to your target audience based on places they visit and continue to retarget ads to them after they’ve left that location. We can even target short videos on OTT (Over-the-Top) platforms like Hulu or TV channels.
Learn more about all the powerful ways to use Geofencing by downloading our FREE Comprehensive Geofencing Guide, watching our video or just give us a call today.
How Geofencing Works
Geofencing Drives In-Person Visits
With the goal to increase website visits and get more potential buyers to visit the community in-person, this home builder used a Geofencing campaign to target potential buyers at nearby competitor communities and apartment complexes, with tremendous results.
+ 600 WEBSITE VISITS
+100 IN-PERSON VISITS