This week on The Home Builder Digital Marketing Podcast, Greg and Kevin discuss how home builders can use geofencing for more precise ad targeting and to generate more qualified home buyer leads.
Geofencing delivers digital ads to potential customers based on the locations they visit. Greg says,
“The really cool thing about geofencing is that we are using people’s physical location to decide if they’re somebody we want to show our ad to. So, in essence, it’s like, because Kevin went to this place, that physical location indicates to me that he might be someone who’s looking for what I have to offer. Therefore, I want to put him on my list to see my ads.”
Geofencing allows home builders to precisely pinpoint relevant ads to target audiences based on places they visit and continue to retarget ads to them after they’ve left that location. Greg says,
“So, just like all marketing, it’s about getting the right message in front of the right person at the right time. That’s the goal of all marketing.”
Home builders want to keep up with the latest trends in marketing technology and maximize the results of their advertising spend. Geofencing is an affordable way to do both. Greg says,
“Geofencing is often a lower cost of entry than some of these other campaign types. You can experiment with it. You can try it at a much lower budget than you can typically do some of these other marketing activities. Therefore, for someone who’s never done any marketing, it might be a good place to start because, hey, we just want to try something, get a little bit of branding out there, get a little bit of our messaging out there, and it might be an opportunity to do that without having to go all in on a huge marketing budget.”
Listen to this week’s episode to learn more about the powerful ways home builders can use geofencing.