This week on The Home Builder Digital Marketing Podcast, Russ Wright of VisionAIry Success Engineering joins Greg and Kevin to discuss how AI tools can help home builders revolutionize their business and transform the home buying experience.
Home builder marketers should be willing to learn about new technology and be prepared to experiment with how AI tools can improve the home buying journey. Russ says,
“I would just encourage everybody to explore as much as they can, just on their own personal basis of what kind of resources are available, like the ChatGPT, the Quad, the Gemini, all the different platforms. Each one has kind of its own strengths and capabilities, but just explore how to use it and educate yourself. From the business standpoint, use their imagination to try to identify where the problems are and then start looking for the solutions for these AI platforms that can help solve and improve those processes. But it all starts with exploring and kind of educating yourself and keeping abreast of the changes as quick as they’re happening.”
AI cannot replace the human element in the home buying experience, but it can be an invaluable means for home builders to connect with home buyers. Russ says,
“I think home buying is a very emotional experience, and that emotion piece of it is something that the AI doesn’t have the capabilities of interpreting accurately and responding to accurately. AI is going to be a great resource just like computers have been for decades, and it’s going to advance in its capabilities. But they don’t have the ability to reason and they don’t have that ability to judge the human interaction face to face as you’re working with them.”
Listen to this week’s episode to learn more about how AI technology can help home builders improve their business and the home buying process.
About the Guest:
Russ Wright is a trailblazer at the intersection of finance, real estate, and technology, with over two decades of experience in leadership roles spanning sales, marketing, and product development. As the founder of ListingLink, a cutting-edge real estate tech platform under VisionAIry Success Engineering, Russ is redefining lead generation and homebuyer engagement using generative AI and proptech innovation.
In his capacity as Principal at VisionAIry Success Engineering, Russ leverages his extensive background to help customers bridge the gap between the rapidly expanding capabilities of today’s AI enhanced technology solutions and their practical applications for today’s business platform. His knowledge of AI-driven solutions and Web3 applications, empowers businesses to achieve unparalleled efficiency, growth and innovative differentiation. His previous leadership roles, including Chief Marketing Officer at myidfi, Regional Vice President of Sales at Arc Home, and VP of Sales and Business Development at OneEnergy Renewables, underline his expertise in driving strategy and building high-performance teams in the fintech, mortgage, and renewables sectors.
Russ’s hands-on experience in the mortgage industry, combined with his proficiency in AI, blockchain, and sustainability, positions him as a thought leader in developing transformative technologies for the home builder market. With a keen eye for emerging trends and a passion for innovation, Russ is committed to helping real estate and lending professionals harness the potential of digital tools to revolutionize their businesses.
Russ and his family live in Central Oregon and enjoy taking advantage of the outdoor adventures available there. He is also an accomplished musician and loves fishing in the lakes and streams of the Pacific NW.