This week on The Home Builder Digital Marketing Podcast, Brian Newquist of Kovach Marketing joins Greg and Kevin to discuss the importance of personalizing home builder marketing to create a stronger connection with home buyers.
Customers want a more personalized approach in home builder brand messaging. Brian says,
“Personalization continues to gain traction. Consumers increasingly expect tailored experiences based on their preferences and behaviors. They’re just kind of used to that, whether they’re totally cognizant of it or not. We feel like this means builders should focus on delivering customized content, targeted messaging to engage potential buyers a little bit more effectively.”
Integrating personalization into a home builder marketing strategy is vital to increase customer engagement and conversions. Brian explains,
“But with how much consumers or people in general are confronted with on a day-to-day basis, it’s just such a noisy world that you have to be as targeted as you can be, and you have to be dynamic, and you have to be putting stuff out that grabs people’s attention.”
The main objective of personalized marketing should be to help home buyers feel understood and important. Brian says,
“When customers feel valued and connected, they’re more likely to trust your brand, and trust your brand when they’re making important decisions about their future home, which might be the biggest purchasing decision of their life. By fostering these relationships, you’re not only enhancing customer loyalty, you’re creating community around your brand that could lead to long-term success.”
Listen to this week’s episode to learn more about customizing your home builder marketing to your home buyers.
About the Guest:
Brian is the Vice President of Operations and Marketing at Kovach Marketing, with a demonstrated history of working in the marketing and advertising industry, most closely related to new home construction and real estate development.