This week on The Home Builder Digital Marketing Podcast, Doris Pearlman of Possibilities for Design joins Greg and Kevin to discuss how working with professional interior designers and merchandisers to design model homes can help home builders create spaces that connect with home buyers and increase revenue.
Home builders’ products are their homes, and interior designers can ensure that home builders showcase their homes in the best way possible. Doris says,
“Well, you have to look at homes today as really any company’s product. So, ultimately, all home builders should be interested and are interested, I think, in their product. We work in a medium that helps them define the product, highlight the positives, minimize the negatives because there are no perfect plans in this world. And then we actually, create and design sales. So, everything that we do is geared toward product development and a refining product development and then ultimately working to sell the home.”
Designing a model home requires much thought, experience, and expertise. Doris says,
“Design in home design, is about, first of all, scale and flow and traffic and size. Without that piece, you have nothing. You just have people dropping furniture into place. So, it’s a very, very carefully curated process.”
The interior design process considers the home space, the customer, and the emotional connection those two will invoke. Doris explains,
“And it’s kind of like layers of a cake. Number one, you’ve got to create a floor plan that lets people move through it easily. You’ve got to create a floor plan that highlights the architectural features of the home. And you’ve got to create a floor plan that allows the indoor/outdoor relationship to happen as well. So, that’s number one. Number two, you’ve got to figure out who the buyer is and what their lifestyle is. And then number three, everybody likes to feel good.”
Listen to this week’s episode to learn more about why home builders should use professional interior design in model homes.
About the Guest:
A respected thought leader in both the design and homebuilding industries, Doris Pearlman founded Possibilities for Design over 40 years ago to bring her trend-setting concepts to a marketplace eager for innovation. With well over 250 accolades to its name, Possibilities is widely recognized as one of the most awarded homebuilder-centric interior design firms in the country. Doris is a sought-after author and speaker and was inducted into the prestigious BALA Hall Of Fame in 2023. Doris has also directed and/or held executive positions with numerous boards. Currently, Doris and her team are working throughout the US on incredibly inspired model homes and clubhouses that exemplify the best of today’s lifestyle designs.