This week on The Home Builder Digital Marketing Podcast, Taylor Humphrey of Pacesetter Homes joins Greg and Kevin to discuss how home builders can distinguish their sales and marketing to create an exceptional home buyer experience.
Most home buyers’ first interactions with a home builder are through their website. The quality of the website should reflect the quality of the homes being built. Taylor says,
“…One of the big focuses on our website is does it feel elevated? Does it feel like, hey, I want to buy this home? Or does it feel clunky and cheesy when I get on the site? I want it to feel smooth. I want it to feel interactive and I want it to feel like, hey, there’s a reason why I might be paying 5,000 dollars more, and I could feel it when I’m on the website, I can feel it when I talk to their team, and I can feel it when I’m in their model home.”
A superior website can differentiate a home builder right from the start. Taylor explains,
“So, your first impression is that website, and then you want that website to be guiding them towards something, something that gets them to your salesperson, which is your online team so they can then set that meeting. So, follow-up is critical, first impressions are critical by your online team…But they wouldn’t even get that conversation if they got to your website, and it didn’t feel like something I want to buy.”
It can feel safe and easy to follow what other home builders are doing but trying new sales and marketing tactics can help home builders stand out. Taylor says,
“Take a chance. Do something. Do something different because I see a lot in home builders that they all look the same, especially when you look at Facebook ads, it’s just, hey, that’s a house. That is great, but trust your marketing team, trust yourself, trust your gut, go take a chance.”
Listen to this week’s episode to learn how sales and marketing strategies can set home builders apart from other builders.
About the Guest:
Taylor Humphrey is a distinguished sales manager and leader with over 19 years of experience in sales, construction, and marketing management. His impressive track record includes being awarded the 2023 NAHB Gold for Sales Manager/Leader of the Year and the 2021 MCSAM award for Sales Manager/Director of the Year in the Dallas/Fort Worth market. Taylor’s skills in sales and marketing have been honed through years of working with diverse teams, managing sales goals, and developing marketing strategies. He has a proven ability to lead, motivate, and inspire teams to achieve their goals. A focus on collaboration, open communication, and a commitment to excellence characterizes Taylor’s leadership style. His experience in every facet of residential construction has given him a unique perspective on the industry, and he is known for his ability to innovate and drive results.
