This week on The Home Builder Digital Marketing Podcast, Brent Bommes of RCT Built joins Greg and Kevin to discuss how home builders can transform business with technology and innovation.
Home builder digital marketers should not be afraid that technology will take over their jobs, but that someone who understands and uses technology will capture their position. Brent says,
“I think there’s a fear out there of technology and the fact that, hey, we’re going to be replaced by AI and all of these things. Well, I think the truth of it is that people are going to be replaced by those who are using AI. The faster you can get into that realm and gain an understanding, it’s like learning a new language. Once you get to kind of 20 percent understanding, you just, through osmosis, learn more because your understanding starts to increase.”
Digital tools cannot function by themselves, so digital marketers need to learn and understand how the technology works to be able to utilize them effectively. Brent explains,
“People seem to say, okay, is there a tool that looks after this? Well, you’ve got to first change the mindset, to learn the skill set, to use the toolset. It’s not that there’s this thing you can attach to your system that does everything without any input from yourself…These tools are going to exist, but we have to focus on the problems that these tools are going to solve. How do I use the tools that exist, but it’s not the tool themselves? So, that’s why I strongly talk about mindset, skill set, then toolset because the tools aren’t the answer.”
Digital transformation is all about constant and consistent change. Brent says,
“And the diffusion of innovation itself has changed. The cycles are so much closer together that you could be still trying to learn one technology and there are two technologies past that already. You know, this investment fallacy that we’ve already invested the time and the effort into this, we’re not changing course now. You’ve got to be willing to change course on the spot.”
Listen to this week’s episode to learn more about how a digital transformation could positively impact your home builder business.
About the Guest:
Brent Bommes is a visionary leader and expert in the residential construction industry, known for his innovative approach to digital transformation and customer-centric strategies. As the driving force behind the success of many high-volume builders, Brent has consistently pushed the boundaries of what’s possible, leveraging technology to redefine the home buying experience.
With over two decades of experience, Brent’s career is marked by a commitment to excellence and a passion for creating value in every project he undertakes. His deep understanding of market dynamics, combined with a forward-thinking has enabled him to lead teams that consistently deliver outstanding results, earning multiple awards and industry recognition along the way.
Brent is not just a leader; he’s a pioneer in integrating AI and digital platforms into the home building process. His work in streamlining operations, enhancing customer engagement, and driving growth through innovative solutions has set new standards in the industry.
Beyond his professional achievements, Brent is a mentor and thought leader, dedicated to sharing his knowledge and expertise with the next generation of industry professionals. His insights on digital transformation and the future of residential construction are highly sought after, making him a respected voice in the industry.