This week on The Home Builder Digital Marketing Podcast, Rose Quint of the National Association of Home Builders joins Greg and Kevin to discuss the NAHB’s 2024 edition of What Home Buyers Really Want, a nationwide survey of recent and prospective home buyers.
One of the most important objectives of the National Association of Home Builders is to help home builders be prosperous. Rose says,
“One of our missions is to help our members achieve professional success. And so, over 20 years ago, NAHB decided to conduct very thorough research on what buyers want, what amenities in the home and the community, people are looking for in their homes, and what features are essential and better yet, which ones are emerging, which ones are becoming more popular.”
The research in What Home Buyers Really Want gives professionals in the home building industry valuable information needed to understand current home buyers’ expectations. Rose explains,
“The study is done every 2 or 3 years. It is based on 3000, roughly, recent and prospective homebuyers. These are people who bought a home in the previous three years or who are looking to buy one in the next three years. And what’s very important about this sample, how we select it, is that they are representative of the U.S. population in terms of age, of income, of race, as well as geographic location in the country. So, that our goal here is to provide builders and architects and product manufacturers, the most recent and the most accurate information so that they can build and produce the homes that people want.”
Listen to this week’s episode to learn more about what home buyers want in their homes.
About the Guest:
Rose Quint is the assistant vice president for survey research at NAHB. Her responsibilities include planning and conducting industry surveys, specifically in the areas of builder sentiment, remodeling, housing affordability, and AD&C financing issues. She is also responsible for special research projects, such as studies on builders’ profitability, consumer preferences, construction costs, and membership census. Quint holds a master’s degree in economics from the Virginia Polytechnic Institute & State University.