This week on The Home Builder Digital Marketing Podcast, Dani Cook of Scott Communities joins Greg and Kevin to discuss what smaller home builders can do to initiate home builder digital marketing.
Daily attention to marketing efforts will help digital marketers see what they should be concentrating on. Dani says,
“I just dig in and whatever seems to be the highest priority, I make sure I attack that first. And then, I try to make sure that every day I’m focusing on something marketing related. So, whether that’s improving a page on the website, posting some social media, designing a new interactive floor plan, whatever that looks like, I make sure that I’m giving a portion of my day to that and try not to get caught down in the weeds of administrative work or emails or whatever.”
Home builder digital marketing requires consistent effort and flexibility. Dani explains,
“So, I definitely take all the feedback I can and within my realms of ability, try to improve it. That’s something you have to continually do. You cannot let it be dormant. You have to continually work on it and improve it. And things break over time too. The internet is weird that way. So, you have to make sure you’re fixing the weird things that just somehow seem to go wrong for no reason.”
Other digital marketers in the home building industry can be a great resource when starting new marketing efforts. Dani says,
“I would say reach out to people in the industry that you respect. So, if there’s another small builder in your area, or even it could be a different state, a different country, who cares, reach out to them and say, Hey, I’m really impressed with your website. Can I pick your brain? And, you know, kind of learning from other people out there in the industry…there’s a lot of people in this industry that love to share and are proud of the work they do and would love to help somebody else grow as well.”
Listen to this week’s episode to learn more about how to kick off your home builder digital marketing.
About the Guest:
Dani Cook is a distinguished professional in the Arizona real estate and homebuilding industry, currently serving as the Vice President of Sales & Marketing and Designated Broker at Scott Communities. With over 21 years of experience, she has been instrumental in driving team performance and operational excellence. Dani has been a licensed Arizona Real Estate professional for 18 years and has held a Designated Broker position since 2018.
Throughout her career, Dani has demonstrated a deep commitment to customer satisfaction, understanding that it is the cornerstone of the homebuilding industry. She excels in process design, implementation, and cross-department collaboration, ensuring her team is equipped with the necessary tools and support for success. Her diverse skill set has been pivotal in helping new home building companies grow and expand, as she brings extensive knowledge in all aspects of homebuilding operations.
Dani’s leadership is characterized by her keen attention to detail, enabling her to recognize and enforce quality standards meticulously. She has a proven track record of empowering sales and marketing teams, ensuring they not only succeed but also remain compliant in their roles. Her passion for the new home business is evident in her dedication to her customers, products, coworkers, and overall performance.
Originally from the suburbs of St. Louis, Missouri, Dani has called Phoenix home for 25 years. Among her greatest accomplishments are her three sons, who continue to be her greatest source of pride.
