This week on The Home Builder Digital Marketing Podcast, Terrell Turner of Caruso Homes joins Greg and Kevin to discuss the qualities and skills it takes to become a golden online sales counselor for your home builder.
Online sales counselors are often the first interaction a potential home buyer has with a home builder, and they set the trajectory of the home buyer’s experience. Terrell says,
“What a great place to be where you’re starting with the buyer journey, introducing them to the company, and setting them up for success that they’re going to go through as they build their home with your company. “
An online sales counselor’s job is so much more than just setting up an appointment. Terrell explains,
“…nowadays it’s not just, can you come out? You really want to establish trust and establish that you are an expert in your field so that person feels confident and comfortable talking with you and you set them up for success when you hand that off to your on-site advisor…that’s what makes a good OSC is learning who you’re talking to or how they are talking and then creating trust based on the questions they’re asking.”
A properly trained online sales counselor can boost a home builder’s online sales, so they are worth the investment. Terrell says,
“Online sales are so beautiful. It’s amazing. When the machine runs, 60%, 65, 70, 75% of your sales can come through your online sales program. So, it is worth investing in. It is worth setting up. It is worth doing it the right way so that you get the results. “
Listen to this week’s episode to learn more about how successful online sales counselors operate.
About the Guest:
Terrell Turner has a passion for new home construction and is a seasoned professional with over a decade of experience in internet new home sales and online marketing.
After traveling the globe in production, he transitioned into the role of Online Sales Counselor and immediately excelled in defining online marketing processes and establishing the sales process from top to bottom.
Drawing from his production and presentation experience, he’s implemented innovative marketing strategies with the integration of digital content to provide an engaging, informative, and reliable experience for buyers.
He plays a pivotal role in expanding sales, introducing new strategies, and implementing innovative marketing approaches.
His dedication and outstanding performance have earned him local and national recognition, including being named the Charlotte MAME Gold Winner in 2023, National OSC Silver Award winner, and National OSC of the Year in 2024.