This week on The Home Builder Digital Marketing Podcast, Greg and Kevin discuss how home builders can utilize interactive floor plans to increase leads and sales, and they can be leveraged to accelerate the home buyer decision-making process.
The use of interactive floor plans facilitates customer engagement and connection. Kevin says,
“But what it really does, it allows them to emotionally engage with that product. You know, they can see where Timmy and Susie’s rooms are going to be. They can see where their office is going to be instead of a bedroom in the home. They can even imagine themselves tinkering in their garage when they add that tandem garage or that third car stall. Those are the kind of emotional connections that a home buyer gets that they won’t get just from a static floor plan.”
If home builders want to test the effectiveness of interactive floor plans, they can start with just a few plans. Kevin explains,
“How could you roll it out if you wanted to even just test it? Go with a series of homes or go with a community of homes…test it with those five plans and the proof will be in the pudding. You will see better quality leads coming in, qualified leads, and then they’ll be almost self-closing leads. They’re ready to rock and roll, especially if you have real time pricing ready on them. Or do a series. A lot of builders separate their series out into, you know, like here’s our standard homes, here’s our signature homes, here’s our luxury models. Go with a series and just test it that way. And almost every single time you’re going to see a benefit from it.”
Interactive floor plans can dramatically improve home builder success, and data confirms this. Kevin says,
“Although not all interactive floor plans are created equal, because they’re not. No matter where you are as a homebuilder in your digital prowess, if you don’t have interactive floor plans and you’re still using static floor plans, there are boatloads of data that support that you should implement these things yesterday. You need them on your website…get some IFPs, test them on a community, test them on a series, and put them into action, and I promise you, you will see results from it.”
Listen to this week’s episode to learn more about how home builders can use interactive floor plans to make selling homes faster and easier.
