This week on The Home Builder Digital Marketing Podcast, Christian Calusa of New Estate Only joins Greg and Kevin to discuss how home builders can connect with international home buyers in the United States and abroad.
Some home builders might be hesitant about marketing to international home buyers because it often requires a different approach. Christian says,
“I’m aware of some builders, they don’t want a foreign national other people. They don’t know how to approach the foreign national. It’s not just about translating a website. It’s about understanding the culture. I mean, you need to change the process of the marketing material. You need to adapt to the local culture.”
There are vast prospects for home builders who are willing to reach out to international home buyers who want the benefits of owning a home in the United States. Christian explains,
“I believe that there is a huge opportunity on the overseas. I mean, the U.S. is still the safest country for anyone to invest in. Okay, for the currency U.S. Dollar for many, many reasons. Okay. That’s what I’ve been doing for 20 years, you know, selling U.S. property mainly overseas, European, Latin America and Asia. I mean, U.S. is the safest for most of the investor or most of the people dream to move to the U.S. for the opportunity they can provide to the kids, for the opportunity of job for the opportunity to grow, for the stability of the government and everything. So, I believe there is something there that many builders are missing, and I believe they should look more on it.”
Listen to this week’s episode to learn more about how to market to overseas home buyers.
About the Guest:
Christian Calusa, after 20 years of selling U.S. properties mainly overseas, was frustrated with the outdated systems and fragmentation within the new construction industry. Determined to address these challenges, he co-founded NEO – New Estate Only, pioneering a cutting-edge MLS system dedicated to pre-construction and under-construction properties worldwide. The idea for NEO came to him in 2019, and the platform launched in partnership with the Miami Association of Realtors in November 2021. Since then, it has become the most widely adopted tool by agents to promote and sell new construction homes, supported by more than 30 real estate associations across the U.S. and internationally as a member benefit.
NEO offers unparalleled visibility for builders on tens of thousands of agents’ websites globally, providing a seamless and engaging experience for buyers. In 2024, NEO was selected by the prestigious REACH program, supported by NAR and Second Century Ventures, further solidifying its impact on the real estate industry.