This week on The Home Builder Digital Marketing Podcast, Jay Dixon of AdsIntelligence Marketing joins Greg and Kevin to discuss home builder digital marketing strategies that generate more qualified leads.
By tracing the buyer journey, home builders gain valuable insights into customer behavior, preferences, and pain points and recent technology makes tracking that experience possible. Jay says,
“But imagine if we could optimize our campaigns, not to just traffic and not to just leads, but all the way through to sales and revenue. Thanks to the AI revolution or just the time has come, and thanks to, in part, Google Analytics 4 and their absolute failure in the name of privacy and the cookie apocalypse that they’ve punted on, there are emerging analytics technologies that today enable us to see the complete journey. And not just the complete journey from a keyword all the way through to a sale, but the offline conversions.”
This detailed information allows home builders to tailor messaging and offerings that resonate more effectively with each lead. Jay says,
“There’s two specific benefits to this technology. Number one, it’s first-party data, so it’s not being filtered through the Google machine. It’s the builder’s website traffic without any filtration. The other aspect of it is it’s multi-touch attribution. So, it’s not just first click. It’s not just last click. It’s every click weighted equally. And then over time, that equally weighted touch points begin to create a picture that will tell us not only what’s creating good traffic, good quality traffic, but what’s creating sales.”
Listen to this week’s episode to learn more about home builder digital marketing tactics that produce more sales opportunities.
About the Guest:
Jay Dixon is a founding partner of AdsIntelligence Marketing. A full-service, digital-first Advertising Agency specializing in the new home real estate industry. Over his 30+ year career as an entrepreneur he has worn many hats over the years including Account Executive, Creative Director, Copywriter and chief dishwasher to name a few.
AdsIntelligence Marketing has had the opportunity to work with almost every major industry including real estate, hi-tech, health, sports, education, retail, environmental and more. But their specialty is real estate working with builders, developers, master-planned communities, condominiums, active adult, resort properties and multi-family.
In the early 2000’s they recognized the necessity to merge online marketing and real estate marketing and brought that expertise in-house. Over the past 20+ years (a lifetime in the digital world) they’ve gotten pretty good at it.
Jay has been married to his wife Ann for over 30 years and is father to two beautiful girls, Mackenzie (26) and Ally (23). He lives just outside Annapolis, Maryland.