This week on The Home Builder Digital Marketing Podcast, David Lynch of OpenHouse.ai joins Greg and Kevin to discuss how technology can help home builders forecast home sales and help guide marketing strategies.
Being able to project what will be coming changes behavior. David says,
“…it’s very hard to predict your future in life. We all can agree that if we can predict what’s going to happen to ourselves in 30 days’ time, we would do things slightly differently 60 days, 90 days, and even more differently. Right?”
When home builders don’t forecast future home sales, it creates potential difficulties and setbacks. David explains,
“And it’s the same with home builders. It’s very hard to predict a couple of things. Number one, it’s hard to predict your demand, your sales. It’s hard to predict cash flow, number two. And it’s hard to predict bottlenecks in your pre-construction and construction. Really difficult. Usually what happens is they become a problem, and it takes you maybe 60, maybe 90, maybe even 120 days to fix those problems.”
Using technology to predict home sales helps home builders devise marketing strategies that really work. David says,
“Don’t confuse a strategy with a plan. A plan is where our brain wants to go. It’s the safest space. It’s cuddly and cozy. The budget’s lined up and you can go now take your holidays with the family and you can switch off. A strategy is a hypothesis. We think if we do this, this will happen. So, if I’m telling you this is going to happen in the future. We think we’ll do this, this will happen. The beauty about a cyclical business like home building is now you know where your market’s going. It probably most definitely will happen unless something like COVID rolls around, or something of that nature shifts or changes things, it’s only going to go in this direction. This is what’s going to happen. So, now you’re in an amazing position to take the strategy and implement a plan, take the hypothesis, and drive a plan.”
Listen to this week’s episode to learn how technology can help home builders determine future home sales.
About the Guest:
David Lynch is the Head of Growth at OpenHouse.ai, leading strategic initiatives across marketing, sales, and customer success. With over 10 years of experience in driving business growth, David specializes in helping homebuilders harness AI to optimize their operations and achieve long-term success. His expertise spans sales, marketing, and revenue operations, making him a key player in the evolving landscape of AI-driven innovation.