This week on The Home Builder Digital Marketing Podcast, Kelly Borgen of Get Community joins Greg and Kevin to discuss effective ways to create and post social media content.
In terms of social media content, home builders should be posting general product information, but they must also be sharing lifestyle posts. Kelly says,
“I think we’re talking about … who we are as a builder. What kind of product are we building? What can I expect when I walk into a model home? What’s the experience going to be like working with you and how can you educate me on this process and what it is that you do?”
“You know that they have good school districts. Okay, well that’s part of the lifestyle. So, we should be talking about that, but what’s right around your neighborhood? What’s it going to be like to live in these different communities? I think those are the kinds of things that we need to be sharing because we are trying to sell that. We’re trying to sell that town. We’re trying to sell your home in that town. What’s the location like, and to me, that’s all part of the style. So, the more we can bring that into social media, the more engaging it is. It just is.”
Kelly’s advice when it comes to social media content is,
“…we have to try new things … It might seem scary or stupid or whatever, but we have to try it and see if it works for you. It may or may not, but then you know and you move on.”
Listen to this week’s episode to learn more about generating and posting productive social media content.
About the Guest:
Kelly’s a passionate marketing maven who has been successfully running a digital marketing agency with her brother as her business partner and Co-Founder, and she’s proud to say that Get Community is 11 years strong. Get Community is a growing company that services the homebuilding and land development industry niche. The company has a strong focus on both the creative and marketing side of digital with 2 offices located in Orange.
Prior to co-founding the company, Kelly spent 13 years at an ad agency that also serves the homebuilding industry. Kelly’s passion for community, and side hustle for the last 13 years, is the website and social media community “I Heart Old Towne Orange.” Over 30,000 strong, the I Heart community is all about being neighborly, supporting local businesses, and celebrating the best city in Orange County! When not creating an online buzz, she spends every extra minute with her amazing husband, two beautiful children, friends, family, and community.